Opening

Full Time 40 hours Grade 056 Marketing Med Ctr

Schedule

8:30 AM-5 PM

Responsibilities

GENERAL PURPOSE:

The University of Rochester seeks an Associate Director of Digital Marketing Compliance and Measurement for its Medical Center to serve as a visionary leader, compliance officer, and key central resource to establish and implement digital security policies, standards, and practices focused on digital marketing and accessibility efforts at URMC, including its health system, UR Medicine. The Associate Director collaborates with digital, security, privacy, legal and information technology professionals across the University to ensure digital platforms meet regulatory guidance and/or requirements for URMC and UR Medicine, and provide regular reports on progress to various URMC and University committees. The Associate Director is responsible for developing policies and governance plans to guide digital marketing compliance, and create support services, training programs and tracking mechanisms to assure compliance in a decentralized environment. The Associate Director is responsible for directly managing all components of the digital compliance program leveraging strong project management practices. The Associate Director must stay abreast of developments in the digital marketing compliance space, particularly as it relates to health care and higher education, and have familiarity with web technology and digital marketing concepts to investigate and recommend new technologies to reduce compliance risk.

A portion of this job is geared toward web, marketing and communications analysis to measure effectiveness of campaigns and to work with data analysts and others to create standardized dashboards for the Strategic Communications leadership group and URMC senior leadership.
SPECIFIC RESPONSIBILITIES:

Develops and Leads Digital Compliance Program:

Reduces and eliminates risks related to marketing practices on all digital platforms including websites, social media, and email for URMC and UR Medicine. Leads a multi-disciplinary steering committee to create and raise institutional awareness of policies and requirements. Actively works to stay abreast of developments and trends in the field of digital marketing tracking technologies, and takes action to assure compliance as appropriate. Serves as main liaison to central University marketing and communications, overseeing delivery of all program deliverables through strong project management techniques.

Compliance Program Development and Execution:

Working closely with Privacy, Marketing/Communications, ISD, Legal and University Marketing and Communications colleagues, approves new or existing deployment of digital tracking technologies. Maintains list of all requests and outcomes, and updates policies and/or communications materials as needed. Ensures regular audits of compliance are completed and appropriate action taken to identify areas of risk and opportunities for improvements. Leads and manages URMC's digital marketing compliance staff who collectively serve as a central resource to the URMC and UR Medicine communities. Directs the team to ensure compliance with regulatory guidelines, and investigates, recommends and oversees deployment of new technologies to reduce compliance risk and/or improve marketing efforts as it relates to tracking audiences' activities. Serves as URMC/UR Medicine internal expert on tracking technologies and tools.

Strategic Communications Measurement:

Develops and leads analyses efforts for URMC web, marketing and communications efforts. Directs data analysis staff to develop standardized templates for campaign dashboards. Creates an approach to roll up activities into overall dashboards with appropriate levels of data for Strategic Communications leadership and for URMC/UR Medicine senior leadership. Provides insights to web, marketing and communications staff so they can continuously improve work and outcomes.

Building Digital Marketing Compliance Engagement:

Advises URMC leaders and marketing digital teams across URMC and UR Medicine on compliance issues and legal risk exposure. Gives presentations to leaders and digital teams about emerging issues, progress toward goals, remediation projects, governance efforts, and resource needs with the goal of gaining buy-in and implementing solutions that are efficient, sustainable, and yield results. *NOTE: For remote work arrangements, travel will be required for occasional on-site presentations and meetings

URMC and UR Medicine Training Program:

Leads training sessions and supervises creation of training materials, user guides, and other resources for digital/information technology professionals across URMC and UR Medicine to ensure ongoing compliance with University policies and legal requirements. Establishes and leads communities of practice.

Other duties as assigned.

REQUIREMENTS:

• Bachelor's degree in computer science, human-computer interaction, education, marketing, communications, design, business, statistics or other related field is required.

• Master's degree in educational technology, computer science, business, marketing, communications, design, education or technology leadership, human development, or other related field is preferred.

• Five year's experience in marketing, with a particular focus on or responsibility for digital marketing, or five years of project management or digital compliance/privacy services work is required. Three years of management or supervisory experience is required.

• Experience in health care is preferred.

• Working knowledge of tracking technologies (GA4, Meta, etc.), and their interactions with web, desktop, mobile, and other digital devices and services required.

• Understanding of HIPAA, and emerging guidance from OCR, FTC and other regulators on accessibility and use of tracking technology on URMC and UR Medicine digital platforms required.

• Technical knowledge of how tracking technology works, and ways it is commonly deployed in marketing campaigns and on digital platforms required.

• Understanding of how tracking technology influences marketing strategy across all channels required.

• Proven ability to manage both people and resources, applying strategic planning and project management techniques to prioritizing multiple and simultaneous projects required.

• Ability to convert complex technical concepts into easy-to-understand written and/or verbal briefs. Excellent written communication and presentation skills for communicating up to University, URMC and UR Medicine leadership and communicating out to stakeholders and other community members as an advocate for safe, secure and compliant digital marketing campaigns required.

• Demonstrated proficiency in project management planning tools and methodologies required.

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University's mission to Learn, Discover, Heal, Create - and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $95,300 - $143,000 Annually

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined byconsidering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.