University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements, visit the Penn COVID-19 Response website for the latest information.
Posted Job Title
Associate Director, Enrollment and Marketing, Center for Professional Learning, Graduate School of Education (Hybrid Eligible)
Job Profile Title
Associate Director C
Job Description Summary
The Penn Graduate School of Education is committed to cultivating a workplace that values equity, diversity, inclusion, and collaboration. We seek talented individuals who will help lead our efforts to create a more inclusive workplace in a community with a substantive institutional commitment to equity and justice. Diversity is prized at Penn as a central component of our mission and helps create an educational and working environment that best supports the University's commitment to excellence in teaching, research, and scholarship.
The Penn GSE Center for Professional Learning designs and delivers professional learning programs that engage teachers, leaders, entrepreneurs, policy-makers, and other educators across the globe. The Center for Professional Learning offers a growing set of executive education certificate programs that bring Penn GSE research and expertise directly to practitioners in the field.
The Associate Director, Enrollment and Marketing is chiefly responsible for designing, developing, and managing an enrollment strategy and system for the Center for Professional Learning. This includes designing a high-quality and world-class experience at every stage of the applicant and enrollment process, from prospective learner, to applicant, to a member within one of our professional learning programs, to an alumni within our professional learning community. This position is responsible for working in close partnership with the Penn GSE Director of Marketing and Brand Identity to understand the Penn GSE brand, create compelling and world-class marketing assets, and utilize those marketing assets as part of a broader strategy to create awareness, interest, and engagement with the programs within the Center for Professional Learning. The Associate Director will work closely with the Penn GSE world-renowned faculty to craft compelling narratives for our professional learning programs. A successful applicant will have extensive experience with marketing, communications, CRM systems, paid marketing, executive education enrollment processes, and a track record of successfully building marketing and enrollment systems and processes that directly lead to increased interest and enrollment.
Job Description
List of Duties
Enrollment Management: Design, develop, and manage a strategic enrollment management strategy and system for the Center for Professional Learning programs at all stages of the learner journey, including prospects, inquiries, applicants, enrolls, and alumni.
Design, Develop, and Utilize Marketing Assets: Design, develop, and utilize marketing assets for the Center for Professional Learning programs, including digital and physical marketing collateral and program websites. Coordinate with the Penn GSE Director of Marketing and Brand Identity to ensure brand coherence and to implement paid and organic marketing strategies.
Manage CRM systems: Develop a sophisticated understanding of the various Penn GSE CRM systems (Slate and Learning Stream) to effectively design and manage a communication and enrollment system that includes all email, text, and print communications to prospective learners along their enrollment journey. Assess the impact of the strategy and adjust accordingly.
Recruitment Events: Plan and participate in both virtual and in-person recruitment events that showcase the Center for Professional Learning program offerings.
Prospective Learner Support: Manage email inquiries from prospective learners and troubleshoot challenges to ensure a high quality application experience.
Qualifications (Required and Preferred)
Bachelor's degree is required and a minimum of 3-5 years of experience
Extensive experience with marketing, communications, CRM systems, executive education enrollment processes, and a track record of successfully building marketing and enrollment systems and processes that directly lead to increased interest and enrollment.
Adaptable, highly collaborative, and enjoys working in a fast-paced environment
Requires fastidious attention to detail
Must have the ability to multitask and advance multiple high-priority projects simultaneously
Excellent written and oral communication skills
Event programming will frequently occur in the evening and/or weekends, so must be able to work some non-traditional hours
Preferred:
Familiarity with constituent relationship management (CRM) systems, ideally Slate.
Prior experience using email marketing systems, such as MailChimp
Graphic design experience and/or knowledge of design software is a plus
All applicants are encouraged to submit a cover letter.
Penn GSE actively seeks and welcomes people of color, women, the LGBTQIA community, persons with disabilities, and people at intersections of these identities, to apply.
Job Location - City, State
Philadelphia, Pennsylvania
Hybrid Eligible - This position is eligible for a hybrid work schedule with a work week divided between working onsite and working remotely. Remote work days must be pre-approved by the supervisor.
Department / School
Graduate School of Education
Pay Range
$51,824.00 - $78,096.00
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
University Benefits
Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition : Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay