Universal Yums was founded in 2014 with a simple concept: give people an opportunity to try unique foods and flavors from around the world. Our flagship product is a monthly subscription box offering snacks and candies from a different country each month. We've shipped over 5,000,000 boxes and have been featured in Forbes, Buzzfeed, and The New York Times for our novel product and rapid success. If this sounds exciting, read on and apply!

About the Job

We’re looking for an analytical and detail-oriented Email Marketing Manager to join Universal Yums! This role will join the Marketing Team, which is responsible for creating and executing strategies to drive customer acquisition, grow customer lifetime value, and further establish our brand in the market. In this role, you will be responsible for developing, executing, and optimizing Universal Yums’ email and SMS marketing programs.

Job Responsibilities

• Own all end-to-end activities within the email marketing channel to drive customer acquisition, retention, and LTV extension.

• Utilize Klaviyo to manage the email marketing campaigns.

• Own the integrity and organization of data in our CRM in order to properly build and maintain audiences, generate reports, and monitor performance.

• Develop creative briefs and collaborate with the internal creative team on designing emails in-line with the Universal Yums’ brand and marketing strategy.

• Maintain an organized email calendar and share it with other stakeholders to proactively support creative, operations, and marketing needs.

• Prepare routine and ad hoc reporting on email campaign KPIs and results.

• Propose and test new email tactics and strategies based on data-driven insights and observations of tactics used by other successful brands.

• Develop and execute an A/B testing framework to optimize the email program and learn more about our customers.

Qualifications

• Bachelor's Degree in Marketing, Business, STEM, or similar

• 4 years of experience in a digital marketing role

• 2 years of experience in CRM and email marketing platforms

• Proficient in Excel/Google Sheets

• Experience in Google Analytics or another attribution platform

• Ability to analyze data and take action on relevant insights

• Detail-oriented with strong project management and organizational skills

Additional qualifications which are helpful but not required are:

• Experience with Klaviyo

• Familiarity with HTML & CSS

• Experience working at a DTC eCommerce company.

• Experience working in an agency, start-up, or similarly fast-paced environment

Location

• Hybrid work arrangement reporting into HQ (Roseland, NJ) 3x per week

The Sweet Perks

We recognize that a job is more than just a 9 to 5. As an employee of Universal Yums, you can expect:

• Unlimited snacks - Whether you’re enjoying our monthly box or grabbing from the Free Yums shelves, you’ll have many unique snacks to munch on

• Friday lunches - Free lunch every Friday so all you have to do is enjoy that time with your coworkers

• Yum Yum Box Subscription - Receive a complimentary Yum Yum Box every month

• Pay increases - Aggressive salary increase opportunities year over year

• Summer break - That’s right! A week off in the summer to enjoy the sun and refresh

• Health benefits - Access to medical, vision, dental, and other auxiliary benefits

• Mental health support - 100% company-sponsored mental health services for you and your family members

• Referral Program - Know someone who could be a great addition to the organization? Get paid for any referred hires!

• Parental leave - Support for all parents welcoming a new child into their life

• An international trip - Hit your 5 year anniversary with the company, and get an international trip!

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location