Product Marketing Specialist- SaaS

We are looking for an experienced SaaS Product Marketer and writer to convey our products' story and their benefits. This role will develop product messaging strategy across all channels and persona and marketing plans for new product launches. Candidates should have a background in B2B marketing and samples of high-quality content for technology products and features.

Responsibilities

• Collaborate cross-functionally with product management, product development, global business development, and corporate marketing.
• Support the go-to-market plan with relevant product content creation.
• Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
• Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement.
• Collaborate with product management and engineering teams to distill critical features and capabilities into messages that drive global awareness and adoption.
• Craft and develop materials to educate prospects and users, including web pages, emails, videos, case studies, press releases, and product resources.
• Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio.
• Provide insight into competitive capabilities.
• Develop and monitor Key Performance Indicators to measure product performance and usage.

Requirements:

• Bachelors or masters degree in business, marketing, or a related field.
• 3 years of experience in product marketing with demonstrated success in a B2B SaaS company.
• Experience with cloud and data center infrastructure technologies
• A strong IT and software knowledge is required.
• A computer science or software development background a plus
• Proven verbal and written communication skills; ability to understand and convey technical information in a non-technical manner.
• Strong interpersonal skills and thrives in a cross-functional team environment.
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or prominent projects
• Ability to exercise sound judgment within defined procedures and practices to determine appropriate action.
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership.
• Ability to travel as needed.
• Experience communicating and presenting to developers and management to drive alignment and influence recommendations and trade-offs.
• Experience using GIS applications.
• Basic knowledge of SEO content, Google Analytics