Duties

Serves as Digital Marketing Specialist within the Business and Support Services Division (MR), Headquarters Marine Corps. The incumbent shall be responsible for but not limited to the following duties: based on art direction provided, responsible for creating visual elements and content for marketing campaigns including email advertising, digital media, and social media platforms. Initiates, develops, and designs artistic concepts from customer input and translates it into marketable advertising media campaigns in direct support of the Marine Corps Exchange as well as other branches of the Marine Corps Community Services (MCCS). Develops and maximizes traffic to MCCS businesses and social media sites through direct marketing, and other online advertising and social networking opportunities. Creates, facilitates, and participates effectively and authentically in key conversations on social media channels.

Based on art direction provided, responsible for development, execution, and production of new artwork designs for multi-media marketing campaigns across the organization.

Contributes to ongoing integrated development of the overall strategic plan of social media presence to drive MCCS brand awareness and grow revenue for MCCS businesses. Develops and manages the content and editorial calendar for all social media channels, keeping all channels active and engaged. Ensures brand consistency in all content. Proactively analyzes traffic and makes adjustments as needed. Assists in coordinating efforts with all command Marketing Departments to utilize social media for proactive corporate messaging in conjunction with broader digital marketing activities. Formulates and manages virtual event marketing campaigns with the focus of driving foot traffic to MCCS businesses.

Creates actionable plans to increase traffic to all digital assets and grow followers on all social media platforms. Tracks, analyzes, and reports on campaign metrics for all forms of digital and social media marketing to guide improvements of future campaigns and direction. Provides ongoing reports on campaign success to marketing team at HQ and installations.

Research new techniques for reaching customers through social media networks, digital marketing campaigns, and other techniques. Develops strategies, manages, and executes the integration of new media channels to existing media to maximize productivity. Constantly improves the MCCS social media strategy by leveraging innovative technologies and business practices. Stays up to date on the latest social media best practices and technologies.

Responsible for HQ email marketing campaign. Meets with internal departments to establish calendar. Creates internal templates and works with all parties to ensure content is collected. Packages materials and submits to Production Company. Proofs all emails for correct content, brand consistency and appropriate marketing elements. Conceptualizes and creates separate and unique email advertising campaigns utilizing Adobe Creative Suite¿ and CRM tools. Executes and broadcasts finalized campaigns to targeted email database audiences using ExacTarget¿ software systems.

Makes necessary changes, updates, and additions to Marine Corps Exchanges HQ website. Meets with internal branches and organizations, as well as external constituents regarding project specifications, including content, graphic direction, materials selection, output recommendations, timelines, and media requirements.

Utilizes Adobe Creative Suite¿ to create artwork for multi-modal campaigns including print, digital, collateral, and new technologies that become available. Develops artwork into camera-ready print files of both spot-color, and CMYK color, supported through knowledge of the offset and digital printing processes. Participates in proofing contractor work, managing production timelines with contractors, and coordinating campaign execution across the enterprise.

Selects, analyzes, recommends, and obtains cost estimates from outside vendors for approved project services such as photographers, product manufacturers, and printers. Prioritizes, tracks, handles, and maintains records of the elements, costs, and timelines of multiple projects while working within a defined budget.

May photograph or video on-site projects using photography or filming knowledge and skills. Utilizes photo or video editing software for color correction and image manipulation on all final projects to support pre-press standards. Selects and purchases stock photography for advertising materials and manages a full photo library. Archives and maintains digital copies of final, completed artwork, photography, and video files.

Performs other related duties as assigned. This is a white-collar position where occasional lifting up to 20 lbs. may be required.

Requirements

Conditions of Employment

• See Duties and Qualifications

EVALUATIONS:

How You Will Be Evaluated

• Benefits

  A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

  The Federal government offers a number of exceptional benefits to its employees. Benefits you get to enjoy while working at MCCS include but are not limited to:

  • Stability of Federal Civilian Service
  • People with passion for doing work that matters
  • Quality of Work Life Balance
  • Competitive Pay
  • Comprehensive Benefit Packages
  • Marine Corps Exchange and Base Facility Privileges

  Review our benefits

  Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

• Required Documents

  As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.

  Varies - Review "OTHER INFORMATION"

  If you are relying on your education to meet qualification requirements:

  Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.

  Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

• How to Apply

  All applications must be submitted online via the MCCS Careers website: https://careers.usmc-mccs.org

  Resumes/applications emailed or mailed will not be considered for this vacancy announcement. Resumes with personal photos will not be accepted. To be considered for employment, the application or resume must be submitted online by 11:59 PM (ET) on the closing date of the announcement.

  Note: To check the status of your application or return to a previous or incomplete application, log into your MCCS user account and review your application status.

  Agency contact information

  BUSINESS AND SUPPORT SERVICES

  Phone

  703/432-0435

  Email

  hqhr.vacancies@usmc-mccs.org

  Address

  BUSINESS AND SUPPORT SERVICES
  DIVISION
  3044 CATLIN AVE
  QUANTICO, VA 22134-5003
  USA

  Next steps

  All applicants who submit an application via our Careers page at https://careers.usmc-mccs.org will be able to view their application status online.

• Fair and Transparent

  The Federal hiring process is set up to be fair and transparent. Please read the following guidance.

  • Equal Employment Opportunity (EEO) Policy
  • Criminal history inquiries
  • Reasonable accommodation policy
  • Financial suitability
  • Selective Service
  • New employee probationary period
  • Signature and false statements
  • Privacy Act
  • Social security number request

Required Documents

Clarification from the agency

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