At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. We are headquartered in Minneapolis, Minnesota and operate more than 2,000 bank branches in 26 states.

Our team of more than 70,000 employees serve our millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world. With a diversified mix of business lines generating $23 billion in annual revenue, we are strategically positioned in our industry, reaching $559 billion in assets. This commitment continues to earn a spot on the Ethisphere Institute’s World Most Ethical Companies list and puts U.S. Bank in the top 5% of global companies assessed on the CDP “A” List for climate change action.

The Role

U.S. Bank’s Marketing team is seeking a Brand Sponsorships and Experiential

professional with proven leadership experience to maximize the impact of brand sponsorships and experiential marketing to drive growth for the brand and the business. This individual will manage the portfolio of brand sponsorships and experiential activations across a range of opportunities including national sports that build awareness, drive consideration, preference, and ultimately client acquisition. This leader will support opportunities across the breadth of the U.S. Bank portfolio. 

This role will be responsible for developing a strategic approach to national & regional partnerships in support of U.S. Bank business objectives. The selected individual will support business priorities through sponsorship and experiential marketing activation. The candidate will leverage relevant data in the selection of sponsorship marketing partnerships, acquisitions of rights, benefits, assets and incentives, and execution of sponsorship marketing programs.

U.S. Bank is focused on enhancing customer service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing.

Primary Responsibilities

• Leads property identification, valuation, negotiation, and activation of partnerships to maximize ROI of the sponsorship portfolio, including both new & existing partnerships.
• Defines innovative, non-traditional sponsorship models as well as large national properties to achieve greater ROI through consumer preference and business relationships.
• Understands business line needs in order to build sponsorship activations that maximize ROI, sponsorship key performance and activation engagement objectives.
• Leads the application of eight figure budget in support of sponsorship marketing and reforecast when needed.
• Socializes strategic sponsorship approaches with senior executives, revenue line leaders and the senior marketing leadership team
• Leads cross-functional teams (internal and external) through the development and execution of sponsorship activations (e.g., internal creative team, agency partners, public relations, media, social, CSR team, etc.).
• Communicates key metrics and opportunities to senior leadership through written reports, presentations, and stakeholder status meetings for both existing and new sponsorship properties.
• Helps identify, negotiate, and execute a combination of owned, earned & paid social programs, leveraging external partnerships where appropriate, that extend the reach and quality of U.S. Bank’s messages.
• Partners with the digital team to execute paid social strategies to bring sponsorship programs to life.
• Ensures integration of sponsorship activities with overall marketing campaigns, other key functional groups and key agency partners.
• Develops and applies metrics and measurement tools for the evaluation of sponsorship investments and initiatives aligned with overall marketing and national sponsorship metrics.
• Direct management and oversight of national and regional sponsorship teams, providing mentorship and development opportunities.
• Interacts with MC-1 and MC-2 leaders while managing a team of 10

Skills and Preferred Qualifications

• Bachelor’s degree in Marketing, a related field, or equivalent education required
• 10 years’ experience in corporate sponsorships and experience marketing
• 8 years’ experience leading people/teams
• Experience developing and executing a successful national brand sponsorship plan
• Proven track record managing and communicating with C-level executives at sponsorship properties and internally.
• Proven track record showing the demonstrative value of specific sponsorship activities and activations.
• A strong knowledge of the Financial Services industry preferred
• Passion for sponsorships, sports, and culturally relevant marketing
• Proven autonomous leadership in a revenue driven environment
• Ability to drive projects across a cross-functional team
• Demonstrated ability to handle complex negotiations maximizing ROI
• Record of sound decision making under pressure/compressed timelines
• Experience managing eight figure budget with multiple priorities
• Ability to handle multiple priorities with competing deadlines.
• Relationship management skills with external and internal customers.
• Demonstrated ability to work effectively under pressure, independently, and within a collaborative team-oriented environment using sound judgment in decision-making.
• Exceptional interpersonal, verbal, and written communication skills.
• In-depth knowledge of the current principles and best practices within brand partnerships, sponsorships, consumer engagement, and social media marketing.
• Proficiency with Microsoft Office products (Excel, PowerPoint, and Word).

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $165,325.00 - $194,500.00 - $213,950.00U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.