2 Product Marketing Manager Jobs in Clearwater, KS
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Twin Valley is Hiring a Product Marketing Manager Near Clearwater, KS
Job Title:
Product Marketing Manager
Department:
Marketing & Sales
Reports To:
Director, Marketing & Sales
Typical Hours
Full-time
Those Supervised:
Indirect supervision of Marketing staff, in collaboration with the Director of Marketing & Sales
FLSA Status:
Exempt
Travel Required? Percentage:
Yes
>33/%, primarily local
Last Revision Date:
3/3/2024
Location(s)
Hybrid Remote/Office in Clearwater, Mulvane, Miltonvale, or Clay Center
Job Summary:
In collaboration with the Director of Marketing & Sales, you play a pivotal role in steering the marketing department's strategies, messaging, and campaigns. You support marketing, sales, and operations to increase lead generation, improve brand awareness and perception, and support the company’s growth and innovation. This role encompasses responsibilities as a leader, strategist, and individual contributor, with special focus on implementation and utilization of marketing technologies and continuous improvement of messaging and communications. The role demands a keen eye for detail, strong project coordination and interpersonal skills, and a focus on continuous improvement.
Key Accountabilities:
- LMA: Leadership, Management & Accountability
- Marketing technologies & automation
- Messaging, public relations & communications
- Brand awareness
- Lead generation
- Market, competitive & data analysis
What you bring to the position:
- You are an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.
- You have excellent written, verbal, and visual communication skills.
- You enjoy diving into data, uncovering insights, and using those findings to shape messaging and optimize channels for reaching potential customers.
- You have strong interpersonal skills. You enjoy working with others and building strong relationships with other employees, members of the community, and agency partners.
- The quality and accuracy of your work is important to you.
- You lead by example and know how to have fun in a professional environment.
- You embrace change and have the resiliency required to continually improve yourself and the team around you. You can think creatively and can adapt to evolving situations.
- You embody and align with our core values and appreciate the strength and stability that comes from working with a values-based company.
- You appreciate the power and efficiency of consistency in the “ways” we operate.
- You understand the need to collaborate with your team members and other departments and that synergy comes from everyone rowing in the same direction.
- You have a strong desire to provide customers with optimum technology solutions and an elevated customer experience.
- You are a self-starter who is prepared to develop and execute your plan and deliver on quarterly goals on a consistent basis. You appreciate the fact that everyone has a number, and you are accountable for achieving your numbers. Those numbers range from weekly activities to annual revenue and profit attainment.
- You take what you do seriously, but you do not take yourself seriously and you know how to have fun in a professional environment. You are humbly confident and use your knowledge to build confidence without being arrogant.
You successfully fulfill the following essential duties and responsibilities:
- Manage the research, development, and implementation of innovative marketing technologies to improve the customer experience, increase sales, and create efficiencies through automation.
- Collaborate with marketing staff and vendors to optimize conversions across key top-of-funnel activities including website traffic, landing pages, lead content generation, and calls-to-action through building of targeted marketing programs aligned to the buyer’s journey.
- Oversee the management of marketing databases, including segmentation, analysis, and utilization for targeted marketing efforts.
- Develop messaging to support organizational goals with customer communications, public relations, and advertising.
- Develop and utilize written and video storytelling to increase lead generation and communicate key differentiators/product benefits.
- Create and publish high-quality written content and messaging guidelines for internal and external audiences, with great attention to detail.
- Influence the multi-channel marketing strategy for product marketing, content creation, and internal/external communication to increase lead generation, retain customers, improve community relations, and achieve other organizational goals.
- Support the company’s community outreach and digital inclusion initiatives, which may include strategy development and community relations and event planning activities.
- Manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
- Exhibit indirect leadership of the marketing team, providing mentoring and coaching towards achieving organizational objectives. Delegate appropriate duties and responsibilities.
- Champion collaborative and forward-thinking relationships with leadership and internal departments to support the company and objectives.
- Stay informed of developments in marketing, communications, public relations, and the broadband industry.
- Ability to perform duties on an individual basis with minimal direct supervision.
- Support the company by completing other duties as assigned.
As a successful employee, you will demonstrate the following professional skills as you carry out your position:
- Oral Communications – Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings.
- Written Communications – Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information.
- Presentation – Deliver business, non-technical, and limited-technical presentations.
- Leadership – Indirect leadership of people to get results through others in a positive and inspiring manner.
- Management – Organize and manage multiple priorities.
- Ethics – Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; uphold company values.
- Organizational Support – Follow company policies and procedures and complete other duties as assigned.
- Judgment – Include appropriate people in decision-making process.
- Interpersonal Skills – Maintain confidentiality; keep emotions under control; listen well.
- Strategic Thinking – Develop strategies to achieve organizational goals; analyze market and competition; identify external threats and opportunities and adapt strategy to changing conditions.
- Planning and organization – Prioritize and plan work activities; use time efficiently; plan for additional resources; set goals and objectives; organize or schedule other people and their tasks.
- Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments.
- Adaptability – Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events.
- Detail & Task Oriented – Manage and follow through on multiple tasks, items and communications in a timely manner.
You will meet the following educational, licensing, certification, and work experience requirements:
- Bachelor’s degree in integrated marketing, communications, journalism or relevant field of study.
- Four or more years of successful experience in multi-channel marketing and communications with a deep understanding of the intersection of consumer experience, media, marketing, and digital technology.
- Experience in office productivity software (email, calendar, word processing, spreadsheets, presentation software, etc.).
- Hold and maintain a valid driver’s license; driving record must meet the criteria of the company’s insurance carrier for acceptance of coverage.
Experience that will help you stand out as a candidate:
- Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, data mining and competitor analysis.
- Experience in identifying, implementing, and working with communication automations, the latest marketing trends and technologies, and managing integrated multi-tiered marketing efforts.
- Knowledge in effective use of Adobe Creative Suite.
- Telecommunications product and industry knowledge.
You will follow our Core Values:
- Humor & Fun
- We believe it’s important to take time outside of work to spend time with family and keep the wind in our sails.
- We collaborate and value sharing our unique perspectives.
- We’re inclusive and create activities that align with people’s interests and passions.
- Resilience
- We pride ourselves in meeting high-pressure challenges
- We never quit and demonstrate the ability to see daunting assignments through … successfully.
- Lead by Example
- We demonstrate courage in having crucial (and sometimes “tough”) conversations.
- We are reliable and highly accountable in our use of systems and tools.
- Continuous Improvement
- We’re creative thinkers who can adapt to evolving situations.
- We’re humbly confident, know our stuff, are willing to coach and be coached.
- We’re willing to make “healthy” self-sacrifices for the greater good.
- “Team First” Initiative
- We are pro-active and stay on top of training and certifications.
- We willingly take on more responsibility if we see a need and can assist.
- We view individual accountabilities as representing the whole team.
You are able to work in the following environmental and working conditions:
- Travel to company and customer locations in varying conditions.
- You have the physical capability, mental stability and emotional intelligence that enables you to meet all the requirements and qualifications of the position with or without a reasonable accommodation.
- Included as part of this job description is a table of physical and mental job requirements specific to the area of employment.
Respectful Work Environment
Twin Valley Family Companies (TVFC) believes in providing a respectful and inclusive workplace and is an Equal Opportunity Employer. TVFC does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need. Applicants and employees who need assistance or an accommodation due to a disability should contact human resources.
Job Summary
JOB TYPE
Full Time
SALARY
$118k-151k (estimate)
POST DATE
03/24/2024
EXPIRATION DATE
07/21/2024
WEBSITE
twinvalley.net
HEADQUARTERS
MILTONVALE, KS
SIZE
100 - 200
FOUNDED
1947
TYPE
Private
CEO
BENJAMIN FOSTER
REVENUE
$5M - $10M
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The job skills required for Product Marketing Manager include Initiative, Insight, Marketing Communications, Brand Awareness, Decision Making, Public Relations, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
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The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.
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