Company Description

Treace’s mission is to be the leader in the surgical treatment of bunions by establishing the Lapiplasty® System as the standard of care. We are committed to operating our business with the highest standards of ethical conduct. We intend to exceed our customers’ expectations through an innovation-driven, high-velocity approach to solving treatment and surgical problems. With our products and services, our mission is to assist foot and ankle surgeons in improving patient outcomes and reducing healthcare costs, while providing rewarding experiences and opportunities for our employees and stakeholders.

Job Description

As the Director of Surgeon Channel Marketing, you will be a strategic thinker and thought leader responsible for driving the Company’s surgeon channel marketing strategies and programs. You will be responsible for the end-to-end development and management of surgeon channel marketing initiatives, ongoing performance optimization, and surgeon engagement & education strategies.

What you will bring to the role:

• Develop surgeon channel segmentation methodologies based on quantitative and qualitative insights
• Develop segmented surgeon marketing programs designed to attract new surgeons and drive utilization of our technology portfolio with existing surgeon users
• Develop marketing programs that expand the use of our products and services
• Develop surgeon education strategy and education journey that delivers best in class clinical understanding of our products
• Develop experiential marketing programs that drive customer engagement
• Lead competitive intelligence and deliver programs that address the changing dynamics within the marketplace
• Distinguish Lapiplasty™ as the treatment of choice for bunion surgery versus competitive solutions through appropriate branding and collateral development
• Collaborate with internal and external teams to develop and deploy comprehensive, multi-channel marketing and promotional plans that drive awareness and engagement with our innovation
• Develop and enhance product positioning, messaging, and resources that support the differentiation of our technologies
• Partner with the sales organization and develop sales enablement strategies and programs that support the teams
• Oversee generation of monthly and quarterly KPI reports summarizing program results and impact

Qualifications

• 8 or more years of related experience, with proven track record of developing marketing strategies preferably in the medical device, pharma, or health industry.
• Bachelor’s degree
• Advanced degree preferred
• This position is required to travel 20-30% of the time.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Treace's Privacy Policy

It is Treace’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by applicable law.

Treace is a drug free employer.