There’s never been a better time to join TravelCenters of America! For 50 years, millions of professional truck drivers and motorists have called our travel centers home, depending on us daily for fuel, food, truck maintenance and essential services.

Driven by a passionate team, TA is focused on growing its network of travel centers, implementing cutting edge technology and embarking on innovative alternative energy and sustainability initiatives.

From our locations across the country, to our corporate headquarters in Westlake, Ohio, every team member is a stakeholder in TA’s success. This environment offers endless career opportunities for those interested in sharing their ideas, growing with the company and shaping TA’s future.

Job Summary

The digital graphic designer is responsible for supporting the company’s mission, vision, values, and financial goals by creating outstanding visual design elements. This role’s primary duty is to create high quality digital and motion graphics for both internal and external audiences.

Duties and Responsibilities

• Lead the marketing department’s digital and motion graphic design content creation.
• Leverage industry standard design principles and software to create designs, concepts, and layouts for multimedia applications.
• Design within, maintain, and monitor corporate brand standards guidelines for all deliverables.
• Execute the visual articulation (style and tone) of brand strategy, initiatives, objectives, and goals through best-in-class design solutions.
• Work closely with the channel marketing team to support the organization’s web presence, email marketing initiatives, social media content creation, and loyalty program mobile application design needs
• Produce all guest-facing digital and motion graphic design assets including, but not limited to:
  • Brand identity (e.g., logo, font, specs, colors, style guide)
  • Point of purchase (POP) and sales collateral
  • Digital advertisements
  • Digital/social media organic content and advertisements
  • Web graphics and animations
  • Sales materials (franchising, professional truck driver fleets, restaurant)
  • Presentations (e.g., PowerPoint)
  • Email/SMS/MMS
• Partner with the internal marketing team to facilitate production and trafficking, taking projects through the creative process, editing stages, constituency review, and delivery of final assets.
• Operate and maintain a Macintosh system and other company hardware.
• Assist in maintaining the corporate marketing archive and photography library.
• Represent the creative services team in cross-functional meetings.

Qualifications

• 5 years’ experience as a design professional. Prior experience in an agency environment a plus.
• Associate degree from an accredited two-year college or university in Graphic Design or similar discipline. Bachelor of Arts (or BS) in Graphic Design/Visual Communication Design preferred.
• Proficient in Adobe Creative Cloud software–specifically Photoshop, Illustrator, After Effects, Animate, and Premiere Pro.
• Experience with Adobe InDesign is also required.
• Experience with Cinema 4D preferred.
• Superior motion design and animation skillset. Please provide a portfolio of work.
• Meticulous attention to detail.
• Mastery of visual design and color theory, and fluent in standardized color platforms – PMS, CMYK, RGB, HEX, etc.
• Excellent written/verbal communication, interpersonal, and presentation skills.
• Ability to work in a fast-paced, deadline-oriented environment.
• Portfolio required.
• Demonstrate TravelCenters of America’s core values: Welcoming; Empathetic; Integrity Openness; Team Player.

For a more comprehensive list of benefits, please visit https://www.ta-petro.com/careers/working-in-our-corporate-office
Our travel centers serve thousands every day; not one traveler is the same and our team must reflect that. We can "return every traveler to the road better than they came" only by understanding and celebrating individualism. TravelCenters of America is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless race, color, religion, creed, national or ethnic origin, age, marital status, familial status, ancestry, sex, gender, pregnancy, gender identity or expression, sexual orientation, mental or physical disability, handicap, military service or Veteran status, genetic information or membership in any other category protected by applicable federal, state or local law. At TravelCenters of America, we invite everyone to make themselves at home.
Working Conditions / Physical Requirements
In this role, the employee is continuously sitting and typing, frequently talking and using eye and hand coordination and may also be required to climb or balance; stoop, kneel, crouch or crawl. The employee is occasionally required to lift and/or move objects. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Standing, walking, bending over, and repetitive use of legs are done occasionally. All performed with or without a reasonable accommodation.
Disclaimer
This job description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. TA Operating LLC reserves the right to revise the job description at any time. This job description is not a contract for employment, and either the incumbent or TA Operating LLC may terminate employment at any time, for any reason.