Trask Performance is the industry leading manufacturer of high-performance motorcycle parts, engine turbo systems, and custom-built Harley-Davidsons. If you’re passionate about the motorcycle industry and digital marketing, this job is for you!

The position of Digital Marketing Specialist is responsible for helping to grow the Trask Performance sales, brand and digital presence. The ideal candidate for this position is a multi-faceted specialist responsible for a wide range of digital marketing activities including all design and creative executions, development, management and implementation of social media, photo, video, online strategy and marketing efforts to increase brand relevance, visibility and social engagement.

Essential Functions

• Create impactful physical and digital marketing pieces in accordance with established guidelines to communicate and showcase the value of the Trask Performance brand.

• Strategize, create and push social media content for all social media campaigns (organic and paid) through Trask’s primary social media channels.

• Schedule automation, engage audiences, grow reach and build brand relevance and awareness.

• Maintain and regularly update Trask’s social media editorial calendar.

• Establish key performance indicators for website and social media channels. Track, analyze, report and provide recommendations to improve effectiveness against established goals.

• Stay current and utilize the latest design and social media industry best practices.

• Experience with updating and maintaining Wordpress websites with html/css. Understands enough html/css to manage plugins, creative and content updates and ensure content guidelines.

• Create compelling and effective email marketing campaigns.

• Experience with event, vehicle and product photography. Specifically creating photos for print media, social media, and promotional events.

• Experience with event, vehicle and product videography. Specifically creating exciting video content for YouTube and social platforms.

• Works collaboratively with sales team to help support other tasks as needed.

Skills, Knowledge and Abilities

• Knowledge/Skills required to perform multiple, technical tasks with a need to periodically upgrade skills in order to meet changing job conditions.

• Specific skill-based competencies required to satisfactorily perform the functions of the job include: A demonstrable foundation in graphic design, typography, digital design, and concept development.

• Have a portfolio with plenty of examples of past work available.

• Excellent knowledge of social media channels including Facebook, Instagram, and YouTube.

• Solid knowledge of web and social media tools used to measure results, such as Google Analytics, Facebook Insights, Instagram's Professional Dashboard and YouTube and Hootsuite.

• A passion for and understanding social media technologies and their role in marketing brands.

• Experience collaborating with diverse teams and thrives in a dynamic, fast-paced environment.

• Ability to keep the big picture in mind, but flexible and able to change gears quickly as necessary.

• Experience with social media monitoring and optimization for user engagement and metrics reporting.

• Excellent written and verbal communication skills.

• Strong ability to justify strategic marketing actions with metrics.

• Proficient in the use of cloud-based tools such as Google tools.

• Proficient in the use of Adobe Creative Suite: Photoshop, Premiere, Acrobat, etc.

• Proficient with current camera and lighting systems for photo and video.

• Proactive problem solver who is keen to innovate and make things happen.

• Works well with others on the team to build constructive & effective relationships.

• Experience with updating and maintaining Wordpress websites with html/css.

Experience: Minimum of 3-5 years experience designing for print, interactive media, web, mobile and digital/social media marketing. Relevant work experience working as part of a Marketing/Communication Design team, either as part of an agency or an in-house team. Self-motivated with excellent time-management skills.
Education: Bachelor’s degree from a four-year accredited university in graphic design, digital media and/or social media equivalent combination of education and experience.

Work Environment
The usual and customary methods of performing the job’s functions require the following physical demands; some lifting, carrying, pushing, and/or pulling. Significant fine finger dexterity required. Generally, the job requires 60% sitting, 20% walking and 20% standing. This job is performed in a generally clean and healthy environment.