Overview

Role: Director of Analytics

Location: Chicago

Tracy-Locke/Haygarth is looking for a Director of Analytics to join our team!

The Director of Analytics is a versatile shopper marketing and consumer intelligence expert with a deep understanding of how to develop and integrate information and research to drive overall consumer and shopper experience.

As an expert in understanding the consumer / shopper journey, this role requires an understanding of the different levers that can be flexed to get and provide data before and after a program has been in market. The Director of Analytics understands that data comes from multiple sources (vendors, clients, and other partnerships) and must be distilled in a way that is easy for others to understand and digest.

Utilizing his/her deep knowledge and experience of retailers’ omnichannel media ecosystems – in-store and digital, on- and off-platform, owned and 3rd party tactics – this person will be able to integrate both qualitative and quantitative data sources together to tell a compelling story. They will use our proprietary omni platform, Numerator, Circana, Simmons/MRI and other relevant tools.

Responsibilities

• Provide day-to-day leadership and mentoring for our Strategy, CX and account teams in building, optimizing, measurement and ROI.
• Support Client services team with best-in-class delivery of campaign reporting and insights, before and after a program has been in market.
• Work with senior account team to define key strategic opportunities and their potential impact on the projects / brand & retailer activation programming.
• Research studies, quantitative and qualitative evaluations to drive growth and deepen consumer/shopper intelligence.
• Lead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunities.

Qualifications

• 3-5 years of Strategic Planning experience within the discipline of retail / shopper marketing or brand marketing
• Shopper and Customer/Trade marketing experience within the retail landscape (5 years)
• Applied experience with database tools and systems such as MRI/Simmons, Kantar, P2Pi etc.
• Applied experience with syndicated research resource/tools and analysis such as IRI/Nielsen, Numerator etc.
• Applied experience with database building tools such as Tableau or PowerBI.
• Ability to communicate clearly, thoroughly and succinctly both verbally and in written form.
• Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations.
• Strong attention to detail and organization, demonstrated through actions such as:

  • Effectively proofing own and others work to ensure accuracy.

  • Actively and effectively managing timelines and deliverables of multiple projects and ad hoc requests simultaneously to meet pre-determined deadlines.

A little about us:

We are compelling commerce. We unlock the commercial potential of brands by creative Brand Buying Experiences. A pillar of Omnicom Commerce, we offer full-service capabilities ranging from innovation to implementation. Clients includePepsiCo, Diageo, Starbucks, P&G, Pizza Hut, LEGO and more!

Tracy-Locke/Haygarth provides a competitive salary and comprehensive benefits plan. Salary is dependent on multiple factors including but not limited to skill set, experience, training, certifications, etc.

Benefits include:

• Great paid holiday schedule as well as vacation, sick and personal days.
• Health, vision, dental, 401K, employee stock purchase plan.
• Education assistance, paid parental leave, HSA & FSA.
• Family forming benefits, commuter benefits, travel assistance and identity theft support.
• Omnicom Employee Discounts.

... and more.

We have returned to the office in a hybrid capacity (3 days/week in the office.) Our office locations are: Stamford (CT), Denver (CO), Irving (TX), and Chicago (IL).

SCAM ALERT:Our Tracy-Locke & Haygarth US recruiting team will NEVER ask you to send us money, technology or anything else in order to work for one of our companies. If you believe you are the victim of a scam, please contact the FTC at https://www.consumer.ftc.gov/articles/job-scams#avoid.