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TowneBank Mortgage
Raleigh, NC | Full Time
$184k-237k (estimate)
2 Months Ago
Mortgage Marketing Brand Strategist
$184k-237k (estimate)
Full Time | Lending & Credit 2 Months Ago
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TowneBank Mortgage is Hiring a Mortgage Marketing Brand Strategist Near Raleigh, NC

Job Description:

Partner with Mortgage Marketing Senior Brand Strategist and Mortgage Marketing Director to provide architecture solutions and technology leadership across marketing technologies, including marketing automation, CRM, content management, analytics, testing and optimization, social media platforms, ad buying to increase sales and brand awareness. The Marketing Brand Strategist acts as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business opportunities.

As the Mortgage Marketing Strategist, you may look forward to:

  • Reviewing and evaluating requests and communicating, summarizing and preparing responses or redirect as needed
  • Driving improvement in marketing platforms and campaigns
  • Assisting in managing workflow
  • Assisting with Project Management of companywide projects
  • Creating Content for Social & Digital strategies for brands
  • Responsible for providing training for LO’s partners
  • Responsible for Sales Presentations for LO’s & Partners
  • Responsible for creating strategy plans for assigned brands and LO’s using existing marketing platforms.
  • Responsible for writing creative briefs for marketing deliverables
  • Providing strategic insights and solution recommendations to clients
  • Obeying all applicable federal laws, rules, and regulations relating to Anti-Money Laundering (AML) including the Bank Secrecy Act (BSA)

You are a person that (required skills):

  • Experience using Microsoft Office Suite in a professional work environment
  • Intermediate level Excel skills
  • Well organized with an ability to prioritize and multi-task
  • Strong verbal and written communication skills
  • Strong public speaking skills
  • Ability to exercise discretion and sound judgment when dealing with confidential information
  • Working knowledge Google Adwords, SEO, SEM, Social Advertising and Adobe Creative Suite
  • Ability to work independently and as a team member
  • Ability to demonstrate flexibility as demands and priorities change
  • Ability to interpret and apply policies and guidelines effectively

You’ll be better prepared if you have (desired skills):

  • Two years of Advertising Account Management experience
  • Demonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationship
  • Ability to control situations or events in the absence of higher authority
  • Ability to make recommendations or decisions that affect office operations and activities
  • Demonstrated experience managing a complex calendar
  • Proven experience in marketing project management, preferably in a sales-driven environment.

Physically you can anticipate to:

  • Express or exchange ideas by means of the spoken word via email and verbally
  • Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time
  • Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation
  • Not substantially exposed to adverse environmental conditions
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.
    #tbm

Job Summary

JOB TYPE

Full Time

INDUSTRY

Lending & Credit

SALARY

$184k-237k (estimate)

POST DATE

03/15/2024

EXPIRATION DATE

05/11/2024

WEBSITE

townebankmortgage.com

HEADQUARTERS

HARRISONBURG, VA

SIZE

25 - 50

FOUNDED

1999

TYPE

Private

REVENUE

$10M - $50M

INDUSTRY

Lending & Credit

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