General Digital Marketing:

• Provides support in updating website content, events calendars, business listings, etc.?

• Manages pipeline of longer-form website content (i.e. blog) including copywriting, image selection, and videos; utilizes digital marketing data such as keyword performance and trends to identify relevant topics.

• Manages social media presence by providing regular content updates across all platforms, including Facebook, Instagram, TikTok and LinkedIn; captures content in the field and at events as needed; tracks and reports engagement and other relevant KPIs.

• Coordinates team of content producers, including photo and video professionals, influencers, and brand ambassadors to produce relevant and engaging content for Snowmass social and marketing channels.

• When necessary, helps produce digital marketing data reports for Board and Council meetings; occupancy reports.

Email Marketing:

• Assists with contact database management; segmentation, queries, lists. 

• Builds and coordinates prospect emails, including copywriting, images and graphics.

• Creates stakeholder and Group Sales emails; occupancy reports, weekly flyers, event invites, one-offs.

• Assist with email strategy and analysis.

General Marketing:

• Produces marketing materials such as Weekly Events Flyer, This Week in Snowmass ad, and event marketing materials as needed. 

• Assists with any necessary meeting organization, logistics and lodging.

• Provides Media assistance with special events and FAMs.

• Assists in the planning and scheduling of photo and video shoots based on needs for the next and current season.

• Assists in gathering information, fact checking and copywriting for collateral materials.

• Provides support to stakeholders, including digital marketing support and coordination of collateral.

Click here for a full job description and requirements

Class Specifications | Town of Snowmass Village Careers (governmentjobs.com)

https://www.governmentjobs.com/careers/tosv/classspecs

The ideal candidate hasthe following qualifications/skills:

• Bachelor’s Degree in marketing, communications, business, or related field.

• A minimum of three years marketing, media, design, communications or related experience preferred. 

• Must be proficient in design, photography and basic video editing.

• Passion for mountain community lifestyle and activities essential

• Ability to work non-traditional work hours as needed

• Highly skilled with online communities and social media including Facebook, Instagram, YouTube, LinkedIn, and others, and stays on top of what’s next

• Experience utilizing social media management/measurement platforms such as Hootsuite and Iconosquare a plus.

• Basic video editing skills and graphic design/layout skills a plus. 

• Skilled in website development/management including content management tools and systems, search engine optimization, pay-per-click and visual assets. Working knowledge of HTML and CSS required.

• Digital marketing and ad campaign planning experience a plus (working with third party qualifies).

• Ability to multi-task, establish priorities based on department priorities and meet deadlines.

• Ability to work independently, and as part of a team; ability to manage independent contractors such as photo/video professionals, influencers and content creators.

• Computer proficient; experience with design program such as Photoshop, InDesign or Canva, as well as Windows applications such as Outlook, Microsoft Word, Excel and PowerPoint.

• Ability to establish and maintain effective working relationships with internal and external staff, partners and stakeholders.

  Our amazing perks and benefits:

• Medical, dental and vision insurance 100% premium coverage for the employee, 83% premium coverage for dependents

• Generous leave plans, on the first year of employment up to 200 hours of leave in addition to 10 paid holidays

• Recreation benefit for eligible employees on the amount of $1500 – you can use this benefit to purchase your ski pass!

• The Town contributes 11% to your 401a and employee contributes 5% minimum to a 457 account

• Employee Assistance Program: 5 sessions per topic with a therapist or coach, for you or a family member

• Life, disability and accident insurance

• Flexible Spending Accounts for health and childcare expenses

• Membership discount at the Snowmass Recreation Center

• Free RFTA Bus passes to commute to and from work and free employee commuter shuttle 

• Professional development opportunities

About us 

The Town of Snowmass Village has grown over 50 years into a year-round family resort and vibrant community, with a mountain whose possibilities continue to be explored. With construction continuing the final phases of the Snowmass Base Village – the largest ski resort development underway in North America – we look forward to what the next 50 years will bring.

We are proud of our life x work balance culture, and we see our Town and workplace as fun, community focused, family-friendly, thriving, charming, resilient, safe, emotionally connected, nimble, adaptable, balanced, and unique.

Watch these videos to learn more about us and why we want you to come work where you play: 

Snowmass in the summer: Summer in Snowmass 2022 - YouTube

Snowmass in the winter: Snowmass Winter Season 2021/22 - YouTube

Snowmass Colorado | Official Lodging, Activities, and Visitor's Guide (gosnowmass.com)