Tilray Beer, a division of Tilray Brands Inc., is seeking personable, reliable, organized, and driven lovers of the good life to increase sales of its beloved craft brews in several of its key markets. In this role you will be responsible for building strong relationships with our customers and forging indelible connections between brands and consumers by making our products available, visible, relevant, recommended, and perfectly enjoyed every time. Our ambition is to reinvigorate the craft beer sector, becoming the fastest growing craft beer suppliers in the U.S. To achieve this, we need the very best talent on our team. Feel inspired? Then this may be the opportunity for you. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!

Drive market growth by working with our Distributors to actively manage annual business plans including volume, retail distribution and relevant, in-market events and promotions. The Distributor Manager focuses on external KPI’s (engaging with distributors by being visible, communicative, and aligning on priorities) while also motivating and growing the sales acumen of our Field Service Representatives and will represent our beverage alcohol portfolio including: SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Shock Top, Blue Point Brewing Co., Breckenridge Brewery, 10 Barrel Brewing Co., Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and lastly Hiball, a no alcohol, clean energy seltzer made with zero sugar, zero calories, and organic caffeine.

• Coaching and Managing FSRs / Performance and Development
  • Develop multi-faceted strengths of each FSR by challenging them to exceed goals in all channels
  • Complete the annual Tilray goal setting process (Plan 2 Grow – P2G), and review bi-annually. Provide clear, concise directional feedback to each individual with the goal being to identify strengths, developmental opportunities, and focus on these opportunities for improvement through leadership and in-market training.
  • Spend a minimum of three days a week at retail working with FSRs and distributor sales teams
• Leadership of Distributor Management Teams
  • Training and conducting impactful / Distributor Team meetings, presentations, work-withs, ability to translate data
  • Coaching / developing selling skills acumen of Tilray Beer brands
  • Managing ability to grow entire portfolio / Smart Incentives
  • Engaging with leadership at assigned distributors to gain share of mind
  • Execute crew drives to engage with the distributor sales teams at retail
• Facilitate New Product Launches
  • Attend / oversee new product launch kick-off meetings
  • Monitor 30/60/90/120 day execution / distribution / sales goals
  • Build confidence in new brands launches with impactful distributor meetings
• Budget Management / R.O.I. Discipline
  • Stay within quarterly and annual T/E budgets in the assigned geography by Wholesaler and FSR

• Completion of weekly, monthly and quarterly admin tasks of internal recaps via VIP, managing your work calendar, T&E reporting via Concur,
• Provide ASM and Sales Directors a monthly recap of sales and distribution measurables against goals and identify cure plan strategies to close gaps.

• 3-5 years of experience in Wholesaler Management
• 1-2 years of experience managing a team to successful completion of goals
• Bachelor’s degree preferred