Responsibilities
Overview
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
TikTok is seeking a detail oriented and strategic marketer to join the Global Marketing Solutions team. This team serves as a strategic marketing unit for creating scaled marketing content, sales collateral and promotional plans at the Global level as well as North America. Their goal is to establish and reinforce TikTok as THE partner for understanding & solving nuanced marketing challenges through championing TikTok B2B solutions both internally and externally.
The ideal Manager, Vertical Ad Solutions candidate has a strong background in and understanding of ad products across channels and the ad tech industry, as well as experience leading complex marketing initiatives. They should be able to bring product & thought-leadership stories to life as relevant client solutions, backed by data, context, and case studies through comprehensive marketing plans and impactful marketing collateral. They are a gifted marketer, with the ability to creatively articulate and simplify deeply complex and technical products and crystalize how it solves brands' business objectives. They have an appetite for learning, and are comfortable working outside their primary skill set and comfort zone, to help drive product led ad solutions for TikTok.
Responsibilities

• Work closely with regional marketing, research, commerce and product teams to understand challenges and opportunities in great detail, digest and simplify the information, and use it to make strategic recommendations around business and marketing collateral, which are then adapted and localized across regions.
• Partner closely with the global business marketing team functions and external production partners to lead the execution of comprehensive marketing plans that are regionalized and adopted seamlessly - throughout internal social, PR, and web properties, and externally through industry engagements
• Work with senior leadership to translate research studies, trend reports and solution sets into relevant external key messages to be amplified across industry events, partner meetings and other high profile engagements
• Help define TikTok's role within the commerce space, building a strong story in-market grounded in our pipeline of ad innovations
• Knowing our ecosystem of ad formats and solutions inside-out, in order to strategically elevate our messaging frameworks into clear, concise and easy to understand B2B language.
• Design external and internal campaigns for specific audiences with clear strategies, KPIs, and leverage insights from the campaign data to help optimize for future activations.

Qualifications
Qualifications

• Minimum 5 years of experience in an integrated marketing, media or digital strategy role; ideally from an ad tech platform, digital or media agency, or from an advertiser's marketing team.
• Familiarity with the commerce and retail industries, capable of having thorough strategic conversations about both the high level vision for industry, as well as its ad formats and effective marketing strategies.
• Strong acumen for writing (technical and/or copywriting) and visual storytelling, with an understanding and interest for how to bring strategic concepts to life through content and communication tactics.
• Experience working for digital marketplaces and retail media networks is a big plus!
• Detail oriented with experience managing multiple projects and deadlines while working across a wide range of stakeholders
• Experience with integrated marketing campaigns (digital, social, experiential) and the ability to demonstrate its impact on the brand
• Comfortable with ambiguity, with the ability to stay agile and pivot based on business need and innovation opportunities
• Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present them
• Keen passion for marketing, technology and culture, and an understanding of the social media and entertainment space
• Well organized, detail-oriented, ambitious personality who is open to helping with any task
• Experience working in tech startup environments, Media Planning and/or product teams is a plus!

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at gbs.accommodations@tiktok.com.
Job Information
The base salary range for this position in the selected city is $91000 - $180000 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.