9 Creator Campaigns Lead Jobs in Los Angeles, CA
TikTok is Hiring a Creator Campaigns Lead Near Los Angeles, CA
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
Within the Creator Team, the Creator Engagement & Community team is responsible for:
- Developing creator programs based on content ecosystem and product needs/opportunities (eg CPB, 1min creator onboarding program, creator plan for Met Gala, booktok creator program, etc).
- Developing frameworks for community building through DE&I initiatives, GR social impact needs and creator recognition programs (eg BlackTikTok, CasaTikTok, TTfG, Ambassador programs, Creator Councils, etc). Standardize how we drive creator advocacy.
- Building creator campaigns around scaled programs, scaled education, DE&I, and creator recognition that target TT creators and non-TT creators and are aimed at changing perception and driving creator engagement.
- Unify our approach to key creator events (eg TikTok Awards, creator summits) and key creator industry events (eg Vidcon).
- For all of the above, responsible for scaling these efforts to local/regional teams ensure constant dialogue and value-add as well as responsible for executing in NA.
- This role reports into the Head of Creator Marketing on the Creator Engagement & Community Team
- Develop and execute a variety of creator campaigns in NA targeting TT creators and non-TT creators to drive trust, amplify key creator narratives, change creator perception and drive product adoption
- Work in close collaboration with Marketing COEs (PMM, B&C, Media, Research) to bring these creator marketing campaigns to life in app and/or off platform, from creative development to the media plan to post campaign measurement and insights
- Develop 2024 creator socials strategy (@tiktokcreators) in line with Creator Team OKRs and revamp agency RFP/scope to drive operational efficiencies
- Develop playbooks for creator campaigns to share with local/regional teams to execute in their markets for their creator marketing needs.
- Establish creator campaigns calendar for 2024 for North America in alignment with Creator Team business objectives.
*This role is open to multiple TikTok locations*
Qualifications Minimum Qualifications:
- BA/BS degree or equivalent practical experience
- Event experience in the creator ecosystem
- 5 years in a creator marketing or community role
- Experience delivering engaging, impactful marketing campaigns, especially in the creator space
- Strong cross-functional skills, with experience collaborating and driving consensus among teams across different workstreams, priorities, and regions
Preferred Qualifications:
- Strong organization skills; proven project management, budget management, and overall campaign management experience
- Detail-oriented; elevating our creator narratives and business priorities through best in class campaigns
- Results-driven; able to create thoughtful campaign strategy that drives towards business goals, and has experience measuring and recapping success from these activations
- Creative; delivers unique campaigns that are reflective of and authentic to TikTok's creator community
- Inclusive thinker who promotes diversity; thinks about and engages with global markets to create the best regional activity aligned with our diverse platform
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.
Job Information:【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $125400 - $229140 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Job Summary
Full Time
IT Outsourcing & Consulting
$102k-129k (estimate)
05/27/2024
07/10/2024
tiktok.com
LONDON
7,500 - 15,000
2016
TIAN ZHAO
$10M - $50M
IT Outsourcing & Consulting
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