Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We're Looking For:

Therabody is seeking a talented and motivated Paid Media Coordinator to join our global paid media team. As a Paid Media Coordinator, you will play a crucial role in bridging the gap between our media team and the other marketing functions. Your primary responsibility will be to manage paid media campaigns and various marketing projects working closely with agencies and partners. The ideal candidate should have a good understanding of paid media strategies, have excellent project management skills with a keen eye for detail and be highly organized.

Key Responsibilities:

• Cross functional collaborations: Collaborate closely with the paid media team to understand campaign objectives, target audience, and key performance indicators (KPIs) to develop comprehensive creative briefs
• Agency Coordination: Be the POC to oversee paid campaign execution and provide optimization recommendations
• Project Management: Oversee the end-to-end process of creative projects and support other divisions handling media requests such as ad hoc activations, performance results, sharing of relevant information and so on
• Organization: Manage and meet timelines and deadlines on various marketing projects
• Review and evaluate creative assets to ensure they meet the brand guidelines, campaign objectives
• Reporting: oversee the Media Agencies campaign reporting, and participate in developing data-driven presentations that effectively communicate campaign and creative performance insights to the larger marketing team
• Campaign Data Analysis: digesting campaign data to assess performance, insights, and areas for optimization

• 1 year of experience buying, managing and optimizing paid media campaigns across multiple digital ad platforms (primarily Meta or Google)
• Bachelor's degree in marketing, advertising, communications, or a related field
• Deep understanding of media performance KPIs (CTR, Engagement Rate, CVR, VTR, ROAS etc) and how they affect brand awareness and demand generation
• Proven ability to analyze data, draw insights and make data-driven decisions
• Basic understanding in design project management and creative coordination, preferably in a performance media or digital marketing environment
• Experience with Excel / Google Sheets (Pivot Tables, Lookups etc.) or PowerBi dashboards, knowledge of A/B testing methodology
• Keen understanding of Google Analytics and web analytics KPIs
• Exceptional attention to detail and the ability to maintain high-quality standards for creative output
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and our performance agencies
• Ability to handle multiple projects simultaneously, prioritize tasks, and meet tight deadlines
• A creative mindset with a passion for digital advertising and emerging marketing trends

Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.