You haven't searched anything yet.
At the heart of the picturesque town of Westport lies the Westport Library, a vibrant hub of coastal beauty, cultural richness, and intellectual exploration. Renowned as one of the few Five Star Libraries in America, we pride ourselves on fostering a collaborative, creative, and entrepreneurial environment. The Marketing Associate will work as part of the Library’s creative marketing team and will act as the in-house coordinator overseeing editorial content and broadcast emails aimed at increasing awareness of and attendance at the Library’s over 1,200 programs per year.
If you have at least three years’ experience in marketing, communications, editorial, or similar with demonstrated experience as a writer/editor/copyeditor and are knowledgeable about digital marketing trends then this may be the position for you.
Essential Duties and Responsibilities:
· Editing all event copy (roughly 30 incoming event listings per month) for style, consistency, and SEO optimization and post to the website, log all events into communal marketing and communications spreadsheet for coordination purposes and a submit select events to community calendar
· Write stories, press releases, and associated marketing collateral ensuring consistent branding and messaging across all written materials and send select press releases to media
· Build out all broadcast emails, including weekly e-news, regular Verso e-news, tentpole event reminders, and one-off emails promoting select events.
· Oversee the transition of custom CRM platforms, to Active Campaign from Constant Contact.
· Manage patron email event communications, including event reminders and surveys.
Verso Studios
· Serve as primary contact person for Verso Studios including being the clearinghouse for incoming requests, patron questions and funneling queries to appropriate staff
· Direct outreach to stakeholders to promote Verso Studios.
· Serve as go-to for podcast promotional efforts.
· Ideate and execute regular e-blasts to Verso Studios email list.
Data Management
· Track and analyze the performance of e-marketing efforts, event attendance, and metrics to inform future strategies.
Additional Duties
· Manage the Marketing & Communications inbox, vetting incoming queries, responding when appropriate, and directing questions to the appropriate outlets as needed.
· Assume responsibility for photo and video content as needed for evening and weekend programs, major events, etc.
· Collaborate with internal stakeholders, particularly in the Library’s Programming Department, to ensure alignment of marketing efforts with organizational and programmatic goals.
· Manage Trefz Forum videowall, working in conjunction with the Programming.
· Assist with social media posts.
· Make regular website updates (using WordPress, our content management system).
· Network in the community to promote attendance and engagement at notable events.
Additional Requirements:
· Proficient knowledge of Google and Microsoft platforms.
· Experience working with CRM platforms and WordPress CMS preferred.
· Excellent problem-solving skills.
· Strong project management skills and excellent interpersonal and communication skills, both verbal and written.
· Highly organized with excellent attention to detail.
· Ability to work both independently and in a team.
· Ability to manage multiple priorities in a fast-paced environment.
· Possess curiosity, creativity, a sense of urgency, innovative thinking, and strong research ability.
· Willingness and ability to work evenings and weekends as needed.
To Apply:
Send Application Materials to jobs@westportlibrary.org and put the title of the position in the subject line.
Job Type: Full-time
Benefits:
Schedule:
Application Question(s):
Experience:
Ability to Commute:
Ability to Relocate:
Work Location: In person
Full Time
$62k-79k (estimate)
05/10/2024
05/23/2024
westportlibrary.org
WESTPORT, CT
25 - 50
1886
Private
MAXINE BLEIWEIS
<$5M
The job skills required for Marketing Associate include Digital Marketing, Communication Skills, Marketing Communications, Project Management, CRM, Coordination, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Associate. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Associate. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Associate positions, which can be used as a reference in future career path planning. As a Marketing Associate, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Associate. You can explore the career advancement for a Marketing Associate below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Associate, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Associate for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Associate job description and responsibilities
Marketing Associates assist with the planning and execution of marketing activities.
02/18/2022: Springfield, IL
A marketing associate may also need to look for new companies as potential clients.
01/10/2022: Springfield, OR
Marketing associates also oversee projects from start to finish.
01/30/2022: Bradenton, FL
They might use business and management support systems, offer tracking, marketing automation platforms, analytics tools, dashboards, social media monitoring tools, third-party research reports/databases/white papers, media distribution networks, email mar
02/27/2022: Saint Louis, MO
Coordinate email marketing efforts through development of editorial calendar to produce consistent and valuable email campaigns.
01/16/2022: Charleston, WV
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Associate jobs
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
01/20/2022: Boulder, CO
Successful marketing analysts possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.
01/24/2022: Minneapolis, MN
A marketing associate position requires analytical and communication skills.
02/18/2022: Baltimore, MD
Marketing associates need good communication skills.
02/24/2022: Minneapolis, MN
Monitor competitors’ marketing activities through building strong marketing campaigns.
01/27/2022: Moline, IL
Step 3: View the best colleges and universities for Marketing Associate.