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JOB OVERVIEW:
Communications is a strategic function, integral to the marketing discipline, and encompasses the actions taken to influence external guests, internal guests, owners, the company and community-at-large. Marketing, publicity, ecommerce, social media, promotion and civic involvement are all means to accomplish the goal of building business. Communications activities and budget must be integrated into the hotel’s overall sales and marketing plan and must parallel the primary revenue objectives of the hotel. While usually qualitative as opposed to quantitative, every communications action should strive to impact the hotel’s revenue objectives and be directed towards a specific goal.
To guarantee success in this function, the ideal candidate must understand how to develop and execute strategic marketing and ecommerce activities, local media pitches; photo shoots, collateral development and social media marketing; must have excellent writing skills and speaking ability; ability to handle multiple priorities and projects effectively.
The Marketing Manager is responsible for all of the above as well as for developing and implementing the property marketing plan, and developing good working relationships with tourism bureaus and community leaders. The Marketing Manager provides crisis communications assistance, ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business and implements an ongoing, focused media and community relations program.
The ideal candidate will be excited to take on a multitude of projects from start to finish.
Participate in total hotel management as a member of the marketing team, reporting to, and in partnership with the Corporate Director of Marketing.
WORK REQUIREMENTS:
Conducting Daily Marketing Activities that Achieve Hotel Goals
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Building Successful Relationships that Generate Sales & Marketing Opportunities
ADDITIONAL DUTIES AND RESPONSIBILITIES:
KEY TALENTS AND EXPERIENCE /EDUCATION REQUIREMENTS:
Travel, hospitality or luxury goods background preferred
Strong organizer with the ability to maintain comprehensive and cohesive records.
Able to create newsworthy events and understands the Communications potential in hotel happenings.
LICENSES/ CERTIFICATIONS:
COMMUNICATION REQUIREMENTS:
PHYSICAL REQUIREMENTS:
OTHER REQUIREMENTS:
EOE/M/F/D/V/SO
We participate in E-Verify
Source: Hospitality Online
Full Time
$108k-141k (estimate)
03/11/2023
05/05/2024
westinanaheim.com
Anaheim, CA
<25
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
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Step 3: View the best colleges and universities for Marketing Manager.