Job Description:

• Social Media Platforms
  1. Manage all social media channels for the entire dealer group including but not limited to:
     • Facebook/META
     • IG
     • Snapchat
  2. Use social media marketing tools to create and maintain the company’s brand
  3. Develop and post daily high-indexing content to include videos and photos on all channels to develop brand awareness and client loyalty
  4. Utilize social media tools to identify trends, establish future key messages 
• Website Manage Management
  1. Manage all assigned dealership sites including:
     • Vehicle photo and video walkaround management
     • Vehicle description writing and post
  2. Develop all website content to include website banner, videos, and high-quality photos
  3. Complete weekly website audits for all company’s sites to ensure all plug-ins are functioning as designed
  4. Identify key performance indicators (KPIs) with the leadership team and provide recommendations and strategies for improvement
• Marketing Strategies 
  1. Analyze online campaign performance and provide feedback to the leadership team
  2. Work directly with the leadership and marketing team to develop strategies to yield high-performing campaigns
  3. Assist with the leadership team and marketing team to analyze the company’s digital marketing plan and social media and identify strategic weaknesses and make recommendations for improvement