Description

Title: Presidio Private Events Sales and Marketing Director

Classification: Exempt (Some positions are non-exempt based on duties)

Reports to: General Manager

Summary: This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase sales and events. General responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, social media, etc in consultation with the General Manager. 

Essential job functions:

• Work with GM to develop and implement annual marketing and sales plans. 
• Plan and implement strategies to meet the club’s annual revenue target.
• Utilize telemarketing, direct mail, referral programs and technology to prospect for events. 
• Promote and communicate club activities using newsletters, direct mail, e-mail, social media. 
• Create a positive brand in the community to attract events to the club. 
• Work with the GM and outside agencies to create appropriate and consistent internal advertising and sales material/messages consistent with the overall branding strategy.
• Conduct tours for prospective event clients.
• Assist with the facility website, electronic newsletters, social media outlets and support the creation and maintenance of the customer database.
• Perform other duties as appropriate and directed by management up to and including assisting Golf and Food & Beverage departments.
• Attend local civic and business association meetings (Chamber of Commerce, and business leads organizations).
• Conduct periodic market research to provide information essential for revising current programs, which enhance the facility’s competitiveness in the marketplace.
• Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports as required by course management and the Regional Sales & Marketing Director
• Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
• Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.

Requirements

Physical Demands:

• Must be able to frequently sit, stand, bend, kneel, walk and crouch 
• Ability to lift up to 20 lbs., and to lift overhead and push/pull, move lighter objects.

Qualifications:

• Two or four-year college degree
• 4 or more years of experience in a similar role 
• Proficient in Microsoft Excel and Outlook
• Prior experience with a CRM system
• Marketing experience preferred. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the co-worker. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

I have read and understand all of the above. I have reviewed the principle duties for which I am responsible as well as the working conditions and physical requirements. I understand this document does not create an employment contract, and that I am employed by the Company on an “At Will” basis. I further understand that this position description supersedes any and all prior descriptions issued.

EOE/M/F/Vet/Disabled