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Social Media Strategist
The Post and Courier CHARLESTON, SC
$59k-74k (estimate)
Other | Print & Book Publishing 2 Weeks Ago
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The Post and Courier is Hiring a Social Media Strategist Near CHARLESTON, SC

Job Details

Job Location: King & Columbus - CHARLESTON, SC
Position Type: Full Time
Salary Range: Undisclosed

Description

At King & Columbus, we believe in the power of social media to drive meaningful connections and amplify brand stories. As a leading agency dedicated to innovation and creativity, we specialize in crafting tailored social media strategies that resonate with audiences and deliver measurable results. With a passion for storytelling and a commitment to excellence, we empower brands to stand out in a crowded digital landscape.

Job Description:

We are seeking a dynamic and visionary Social Media Strategist to join our talented team at King & Columbus. In this pivotal role, you will lead the development and execution of organic social media strategies that engage audiences, drive conversation, and elevate brand visibility. With a focus on real-time content creation and community management, you will play a key role in shaping our clients' digital presence and driving business impact.

Key Responsibilities:

  • Develop and implement innovative organic social media strategies that align with client goals, objectives, and target audiences.
  • Conduct thorough research and analysis to identify industry trends, competitive insights, and audience preferences, informing strategy development and content planning.
  • Collaborate with clients and internal teams to define key messaging pillars, brand voice, and content themes that resonate with target audiences and reinforce brand identity.
  • Create compelling content calendars and editorial plans that align with strategic objectives and leverage seasonal trends, cultural moments, and industry events.
  • Execute content creation and publishing across social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency and quality across channels.
  • Monitor social media channels for engagement opportunities, customer inquiries, and brand mentions, providing timely responses and fostering positive interactions.
  • Implement community management best practices to cultivate and nurture online communities, driving engagement, loyalty, and advocacy.
  • Analyze performance metrics and KPIs to measure the effectiveness of organic social media efforts, identify areas for optimization, and inform future strategy development.
  • Stay abreast of emerging social media trends, platform updates, and best practices, leveraging insights to drive innovation and continuous improvement.
  • Collaborate with cross-functional teams to integrate social media strategies with broader marketing initiatives and campaigns, ensuring alignment and maximizing impact.
  • Support client events and activations by capturing real-time content and fostering audience engagement through live updates, behind-the-scenes footage, and interactive experiences.
  • Travel locally to client locations as needed to support real-time content creation, community engagement, and on-the-ground activations, fostering authentic connections and driving brand affinity.

Qualifications


Education and Experience:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3 years of experience in social media marketing, with a focus on organic strategy development and execution.

Skills and Abilities:

  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable social media strategies.
  • Exceptional content creation and storytelling abilities, with a keen eye for visual aesthetics and engaging copywriting.
  • Proficiency in social media management tools and analytics platforms, with experience in performance tracking and reporting.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal stakeholders.
  • Creative mindset, with a passion for exploring new trends, formats, and creative approaches to social media content.
  • Detail-oriented approach and ability to multitask in a fast-paced environment, managing multiple projects and deadlines simultaneously.
  • Flexibility and adaptability to travel locally as needed to support client initiatives and events, including evenings and weekends.

Physical Requirements, Work Environment, and Travel:

  • Ability to work in a fast-paced environment and manage multiple priorities simultaneously.
  • Work primarily in an indoor office setting, with frequent local travel to client locations for on-site support and real-time content creation.
  • Travel may include evenings and weekends to accommodate client events and activations.

In-state travel is required.

The Post and Courier is an equal opportunity employer.

Job Summary

JOB TYPE

Other

INDUSTRY

Print & Book Publishing

SALARY

$59k-74k (estimate)

POST DATE

04/28/2024

EXPIRATION DATE

06/27/2024

WEBSITE

eveningpostinteractive.com

HEADQUARTERS

Charleston, SC

SIZE

<25

INDUSTRY

Print & Book Publishing

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The Post and Courier
Other
$74k-99k (estimate)
Just Posted
The Post and Courier
Full Time
$74k-99k (estimate)
2 Days Ago

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