Company Overview
The Picklr is positioned to be one of the most influential voices in pickleball and is already the industry leader of indoor clubs. A recent partnership with the Professional Pickleball Association means the best players in the world now train and instruct at The Picklr, and we own Stack Athletics, one of the fastest growing pickleball apparel brands. The Stack Pro team has some of the most recognizable names in the sport and elevates short-court style with a youthful approach. We even have part ownership of a professional MLP team. Pickleball is the fastest-growing sport in the world, and The Picklr is meeting the demand for the ultimate pickleball experience with an inspiring, athlete-driven brand. If you're ready to work hard and play hard, come join our team.
POSITION DESCRIPTION
We are seeking a dynamic Affiliate Marketing Coordinator to join The Picklr team. As the Affiliate
Marketing Coordinator, you'll collaborate closely with our Community Marketing Manager to roll out
compelling offers and promotions, playing a pivotal role in the growth of The Picklr Clubs. Your
primary responsibilities include building and maintaining a strategic list of potential affiliates,
implementing re-engagement strategies to optimize affiliate performance, and staying updated on
industry trends and competitor activities. You'll be the key driver in sourcing and negotiating with
250 new affiliates each month, ensuring their alignment with our brand values. You will play a key
role in increasing affiliate-generated revenue, month over month. The ideal candidate for this position
has 1-3 years of experience in affiliate marketing, excellent communication skills, and a passion for
pickleball. We would love you to have a decent following on your personal social media channels
(around 10,000 followers) Your ability to work independently in a fast-paced environment and collaborate
effectively with cross-functional teams is essential. If you're ready to contribute your skills to the growth of The
Picklr, we invite you to join our team and make a significant impact on our affiliate marketing
initiatives.
What you'll do:
- Collaborate with Community Marketing Manager to rollout compelling offers and promotions
- Build and maintain a list of potential affiliates for outreach, and work on re-engagement
strategies to optimize affiliate performance. Stay updated with industry trends and
competitor activities to identify new opportunities
- Source and negotiate 250 new affiliates each month
- Send affiliate guides detailing program updates and recommended posts, and create a
calendar of activities for affiliates
- Review and approve affiliate applications, ensuring alignment with our brand values and
target audience
- Utilize our affiliate software, Roster, to track affiliate performance, revenue generated, and
other relevant metrics
- Ensure that affiliates adhere to company guidelines, branding, and ethical practices
- Handling day-to-day tasks within the affiliate network
How we will measure success
•Affiliate Program Management: Effectively manage the day-to-day operations of our affiliate
program, ensuring alignment with our strategic goals.
•Affiliate Growth and Retention: Attract and retain high-performing affiliate partners with a
minimum retention rate of 90% annually and 250 new affiliates p/ month
•Revenue Growth: Increase in affiliate-generated revenue month over month
•Affiliate Satisfaction: In the first year, establish a way to measure affiliate satisfaction with
our program and strategies with proposals to improve or maintain satisfaction metrics as
appropriate going forward.
•Compliance Management: Collaborate with compliance teams to manage affiliate
compliance, ensuring all partnerships align with industry standards and company policies.
Qualifications
•1-3 years in an affiliate marketing role
•Has a personal social media following around 10,000
•Strong understanding of Instagram and YT best practices concerning affiliate marketing
•Strong communication & personal skills with an emphasis on timely responses
•Passion for pickleball and a solid understanding of the sport is a plus.
•Ability to work independently and meet deadlines in a fast-paced environment.
•Strong interpersonal skills and the ability to collaborate effectively with cross-functional
teams.
•Willing to remote with limited travel 1-2x p/ year