Brand Strategist & Copywriter

The Paper Store is committed to being the premiere destination for all our customers’ gift-giving needs. Our mission is to share our passion for The Paper Store with each customer, during each visit, by going above and beyond their expectations for both selection and service.

We are looking for a strategic thinker and creative wordsmith to take on the role of Brand Strategist and Copywriter. In this position, you will be responsible for conceptualizing the “why” behind our brand(s) and how to express it across all creative mediums. You’ll develop the persona, set the voice & tone, and provide thoughtful copy explorations and strategies that are actionable against brand goals and are reflective of the target audience.

COMPETENCIES:

• Accountability: Demonstrates a sense of corporate responsibility. Takes personal ownership and responsibility for the quality and timeliness of work. Ensures that actions are consistent with words.
• Communication: Communicates information with consistency and clarity; uses active listening to effectively understand and provide feedback. Adjusts communication style to suit the audience to promote engagement and increase understanding.
• Creativity and Initiative: Forward-thinking, recognizes opportunities and finds new ways of doing things and implements improvements whenever possible. Encourages creativity and innovation.
• Professionalism: Maintains a professional and positive manner even under changing or uncertain conditions. Works well with a wide range of individuals to provide support, encouragement and direction. Engages others to accomplish organizational and departmental goals. Is seen as a role model.
• Personal Development: Displays self-awareness, a high level of energy, persistence and a positive outlook. Continuously seeks ways to improve and learns from mistakes and constructive feedback.

KEY RESPONSIBILITIES:

• Establish the overall writing style, brand voice, and brand tone of The Paper Store by working closely with the Creative Director and Vice President of Marketing in the development of The Paper Store and its sub brands.

• Develop and lead the implementation of comprehensive content strategies that support the overall marketing and business objectives.
• Work with the Marketing Team, Merchandising Team, and Buyer Team to create compelling catalog, direct mail, email, ecommerce, and social media copy that tells The Paper Store story and elevates the selling attributes of the merchandise and sub brands.
• Write original copy and edit content that connects with our desired audience and drives action for a range of marketing and communications materials.

• Analyze marketing data to identify trends and anticipate consumer needs. Develop a solid understanding of the target audience through online and traditional market research.
• Ensure engaging, relevant, clear, and on-brand communication.
• Delegate content creation tasks to the Social Media Coordinator and study which aspects of their campaigns result in the highest engagement and conversions.
• In conjunction with the Creative Director, own the verbal identity of The Paper Store’s social media channels to create a fun, energetic and engaging network of organic social media that drives engagement with current customers and attracts new consumers and introduces them to The Paper Store brand.

• Manage multiple projects with the ability to switch from one to the other seamlessly.
• Impeccable attention to detail, understanding and skill as it relates to grammar and spelling are required.

• Have a discerning eye for copy that excites and attracts our target demographic.
• Take part in an environment that supports open exchange of ideas, smart risk taking, and fresh thinking.
• Establish criteria and work procedures to achieve a high level of quality, productivity, and speed.

JOB REQUIREMENTS:

• 5 years of experience in a content strategy and/or copy role.

• Bachelor's degree in marketing, communications, advertising, journalism, or related field.

• Proactive, assertive team member comfortable working in a highly collaborative cross-functional environment.
• Demonstrated talent for high-caliber creative campaign copy. Proven ability to translate complex marketing challenges into clear customer-friendly strategies.
• Retail/fashion editorial experience preferred, ecommerce experience a plus.
• Ability to juggle multiple priorities in a fast-paced, teamwork-based environment.
• Strong communication skills – in writing, verbally and through presentations to Executives.
• Positive, collaborative, flexible and energetic attitude a must Ability to work 3 days/week at the Corporate Office in Acton, MA.
• Professional presentation in attire, demeanor, and appearance.
• Portfolio and cover letter are required. Applications without both will not be considered.

The Paper Store is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.