Job Summary

The Marketing & Communications Coordinator reports to the Director of Marketing & Communications. The Coordinator's primary responsibility will be managing all social media channels and generating growth with exciting branded content, and additionally will spearhead community outreach efforts such as representing the

organization at community events and expos in Northwest Arkansas. Some graphic design and photo / video editing may be required.

The MCC provides essential administrative support to ensure the smooth functionality and coordination of the marketing and communications department.

The MCC works to generate interest in and raise the visibility of The Jones Center and its programs year-round. The role provides key marketing and communications support to internal departments including Programming & Community Engagement, Recreation, Fitness, Guest and Members Services and Development.

Main Responsibilities

Social Media

• Execute a results-driven social media strategy to meet the goals of growth, engagement and sales.
• Develop compelling posts, photos, videos and related content for social media channels highlighting programs and activities of The Jones Center as well as our nonprofit affiliates and program partners.
• Create and post content daily, maintain social media content calendars, monitor analytics, and review results with Marketing Director.
• Proficient with video and photo editing tools, digital media formats, and HTML.
• Exhibit a passion for social media and proficiency with major social media platforms and social media management tools.
• Stay abreast of new trends in social media to help keep the social media channels relevant and fresh.
• Customer service skills required for interaction with users and responses to social media messages, inquiries, and comments.
• Available to work outside of typical business hours to capture content and provide important updates.

Community Outreach

Oversee a community outreach calendar that provides a marketing presence at community booths and expos around Northwest Arkansas.

This entails researching and choosing events that fit our mission and goals, organizing materials needed and scheduling outreach staff.

• Work with staff and volunteers to prepare for outreach events. Provide training and information needed to successfully represent the organization and promote our activities.
• Coordinate poster and material distribution throughout the community. Maintain a postering list and coordinate a street team.
• Create and manage community partnerships with help from Director of Marketing. Will develop relationships and execute trades or promotions to increase the organization's visibility throughout NWA.
• Order marketing collateral for community booths and expos. Keep an inventory of promotional items and organizational assets (tables, tablecloths, banners, etc).
• Available to periodically work nights and weekends at offsite community events as well as internal programs and events when needed.

General marketing support

• Provide strong daily administrative support , including file and digital asset management, calendaring and inventorying, invoice payment, and analysis of marketing campaigns.
• Assist with copywriting and editing for communications materials. Will contribute on development and refining of content for brochures, ads, promotional eblasts, signage & more.

Minimum Qualifications

Required Skills and Abilities

• Superior interpersonal, organizational, verbal, and written communication skills required.
• Spanish or Marshallese language proficiency a plus.
• Self-motivated, detailed oriented, creative, and critical thinker who functions well on a fast-paced team.
• Excellent time management skills. Ability to multi-task and meet deadlines.
• Ability to communicate in a measured and professional manner with staff, guests, community contacts and social media followers.
• Proficient in Microsoft Office and project management software. Experience in Adobe Creative Suite (Photoshop, InDesign) preferred.
• Photography / video editing skills preferred.

Education, Training, and Experience

• Associate or bachelor's degree in Marketing, Advertising, Communication, Digital / New Media, or related area preferred, or equivalent combination of education, training and experience.
• At least 2 years of Marketing, Advertising or Communication experience or in a similar role.
• Experience crafting compelling content and campaigns for Facebook, Instagram and TikTok.
• Work samples are welcomed with submission of resume.

Physical Requirements

• Ability to remain stationary, occasionally standing or sitting for prolonged periods.
• Ability to lift 15 pounds occasionally.

Last updated : 2024-03-22