Your Opportunity as the Senior Analyst, Category Leadership - Frozen Handhelds & Spreads

The Category Leadership team translates consumer and shopper insights into profitable category strategies, growth platforms and activation. They also customize national category strategies and growth platforms into retailer specific growth activation plans and execution.

This role is responsible for creating and managing customer-specific category management deliverables for both the Sales Team and directly to Customer Buyers. There is specific emphasis on actionable category and shopper insights that drive the business for both the assigned customers and Smucker Brands. Collects, summarizes, and presents available data in order to provide our sales force and category management team with information necessary to develop the business.

Location: Working Remote USA

In this role you will:

Translate and synthesize consumer and shopper insights into national strategic category growth stories and initiatives

• Identify key customer and channel opportunities which inform JBPs

• Develop Category Leadership Plan and roadmap based on insights and opportunities

• Lead development and deployment of national stories into customizable category leadership plans

Translate Category Strategy into retailer specific category stories and growth initiatives

• Identify and activate against key retailer opportunities which inform JBPs

• Influence retailer category strategies through account specific Insights

Translate strategic category growth stories and initiatives for Strategic Business Area (SBA) into retailer specific action items

• Identify key customer and category opportunities which inform JBPs

• Lead development and deployment of national stories into customizable category leadership plans

• Influence retailer category strategies through account specific Insights

Assist Sales (National Account Managers and/or ASM Broker) in identifying market opportunities and communicate this information to cross functional teams

• Analyze customer business using IRI, Nielsen and customers proprietary data (shopper card, POS).

• Develop and present category reviews that will be leveraged to grow total category sales

• Use information from multiple data sources to identify Category opportunities

• Develop solutions with respect to product distribution, promotion, pricing, and shelf-placement

• Prepare clear and concise presentations to inform customer of business/consumer trends, existing opportunities and solutions for growth

• Analyze and design Plan-o-grams using JDA software

Participate in various training activities to enhance job performance and personal growth. Conduct market visits that include:

• Shopper Insights

• Retail audits

• Account calls

• Business planning sessions

• Complete/attend all necessary information & technology training

Assist other functional areas to develop business opportunities and provide information

• Work with Marketing to identify and close opportunities; monthly reporting of new product launches

• Work with Marketing Research to analyze, recap, and disseminate research findings

• Work with Category Development Manager on special projects

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's degree

• 3 years experience in analytical sales or category management

• Strong syndicated sales data software experience (i.e. IRI / Circana or Nielsen)

• Strong analytical and story-telling skills - ability to develop and translate insights into actions

• Excellent communication skills

• Self-starter with ability to prioritize workload

• Ability to travel up to 15%

Additional skills and experience that we think would make someone successful in this role (not required):

• Planogram software experience (JDA Prospace)

• Experience with customer POS and/or Shopper Data

Learn more about working at Smucker:

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