Ecommerce Website Manager

• Responsible for organizing and developing website marketing plans.
• Responsible to leverage knowledge of traditional as well as digital and social marketing strategy combined with advanced communication skills and analytical abilities to shape new and existing business opportunities.
• Will interact daily with senior stakeholders and cross-functional teams.
• Develop a strong rapport with internal and external teams through a detailed understanding of all facets within a project, clear and concise communication (written and verbal) and overall level of professionalism.
• Assist in the management of all aspects of marketing campaigns focusing on digital and social execution, calendar management and reporting.
• Oversee processes and timing related to digital and social marketing campaigns.
• Creating extensive SEO-optimized website content, ensuring quality and consistency with appropriate writing styles, including homepages, internal landing pages, blogs, and social media content
• Work with our SEO agency to execute on key initiatives, including site audits, keyword analysis, competitive analysis, on-site code implementation and optimization, and link building.
• Responsible for analyzing campaign results by platform, Consumer Insights Research, and digital metrics to assess performance and generate future improvements.
• Responsible for ongoing competitive analysis to help drive decisions made by the cross-functional team.
• Optimize and scale performance marketing campaigns through rigorously testing landing pages and audience targeting.

• Assist in the development and execution of content strategies, promotional campaigns, and segmentation utilizing web and marketing analytics to maximize conversion, AOV, and customer retention.
• Manage the e-commerce website including the management of all products, user experience, and marketing promotions.
• Support resolution of issues related to data feeds, product, pricing, promotions, content, orders, third-party integrations, etc.
• Partner with web developers/agency to ensure optimal site performance, develop new initiatives, and drive online excellence.
• Reduce ecommerce friction while improving checkout/shopping cart experience by improving on the best product/user experience to delight our consumers.
• Will report to and work closely with the Vice President of Marketing to drive initiatives.
• Be a cross-functional problem-solver to support efficiency and growth.

• Bachelor’s degree in business management, Marketing or Communications.
• Strong collaboration skills and the ability to effectively influence others in multiple groups to achieve specific goals.
• Ability to work effectively in a team environment as well as independently.
• 3-5 years of e-commerce and digital marketing experience. Shopify experience a plus.
• Prior knowledge and/or interest in learning HTML and CSS is a plus.
• A knack to quickly pick up new skills and learn new tasks.
• Highly analytical and data-driven, ability to make fact-based decisions.
• Knowledge of Microsoft Office and the Google Apps suite is a must. Familiarity with Google Analytics, Google AdWords/Bing Ads, Facebook Ads Manager, WordPress, Canva and/or Adobe Creative Suite is a plus
• Passion for the game of golf preferred, but not required.

• Full time salaried
• Monday to Friday
• Opportunities for performance-based rewards
• PTO, 401K
• Medical, Dental, Vision Benefits