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Purpose of Position: The Marketing Manager will be an integral part of the success of the entire hotel as well as the sales & marketing department. This position contributes to and leads the development of marketing materials, maintains marketing-specific content across a variety of materials and websites, organizes and coordinates various processes and 3rd party partners managed by the department.
Essential Functions:
* Collaborate between departments to oversee collateral development and manage brand presence across the hotel.
* Work closely with corporate support and ownership to accomplish marketing initiatives.
* Develop new ideas for promotions and programming that support and create excitement around the brand.
* Lead and work with our digital agency to develop and distribute robust content across Facebook, Twitter, Instagram, LinkedIn, etc. Actively manage these channels to cultivate customer relationships and engage prospective clients.
* Manage brand websites and content distribution across the internet.
* Manage promotional calendars, timelines, processes and ROI tracking.
* Update internal marketing communications throughout hotel and restaurant area. Including internal flyers, powerpoint presentations, signage, email, etc.
* Work with General Manager and Director of Sales to manage projects including email marketing, promotion planning, and overall brand management.
* Develop programs to manage and grow guest database.
* Manage day-to-day execution of promotions, meeting coordination and creative approvals.
* Work closely with all partner agencies to engage customers and develop innovative social media content in the form of photos, video and contesting.
* Work within a team environment to develop promotional strategies and campaigns that cultivate new customers and generate high ROI
* Drive PR activities
* Work with agencies to manage and measure paid search and display advertising.
* Create and analyze reports on campaign effectiveness in an effort to maximize results.
* Monitor marketplace competitors and share this information with the team.
* Contribute to thought leadership at the hotel in the areas of PR, community participation, and brand development.
* Oversee and lead administrative support with marketing tasks.
* Liaise with printing vendor on behalf of all departments (menus, in-room collateral).
Position Requirements:
Education & Experience: College degree preferred, Minimum 2 years' experience, preferably within a marketing organization, advertising agency or ideally hotel marketing department. Hotel experience a plus. Strong knowledge of Microsoft Office products, with advance PowerPoint skills in design, formatting, and charting. Experience with Canva, Adobe, and other creative/marketing programs.
Experience with social media
Knowledge, Skills & Abilities: Excellent communication skills, both written and verbal; strong analytical skills with the ability to evaluate various options and quickly make recommendations; Excellent interpersonal and verbal and written communication skills. Outstanding organizational and project management skills with strong attention to detail.
Proactive with a proven ability to take initiative and follow-through
Team-oriented with strong integrity and professionalism
Ability to follow verbal directives and apply to multiple projects
Demonstrates the ability to remain flexible, quickly adapt and work effectively with changing/competing work priorities
Reporting Relationship
This position reports to the General Manager
Exemption Status
Exempt
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
Schedule:
Experience:
Ability to Relocate:
Work Location: In person
Full Time
$105k-137k (estimate)
12/21/2023
06/27/2024
The job skills required for Marketing Manager include Initiative, Leadership, Project Management, Presentation, Advertising, Email Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
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