The Charlie Brown Realty Group

THIS IS NOT A REMOTE POSITION! The Marketing Specialist owns the marketing and advertising processes for the entire Charlie Brown Realty Group. This person achieves brand recognition, media response (social, digital, and print), and as much positive exposure for the company as possible. They tirelessly promote the company’s brand, values, and services to increase revenue and market share throughout the DFW Area. The position combines design, marketing, and data analytics with publicity and communication techniques. She/he relishes the opportunity to build our brand, develop campaigns, research demographics, coordinate events, and monitor the results. They are able to build, implement, and manage multiple marketing campaigns and systems with minimal supervision.

This person is passionate about creating value, achieving results, and draws energy from working with people. The Marketing Specialist is deeply committed to the company’s success and completing tasks with a high degree of quality, attention to detail, and consistent communication. This person is creative, organized, analytical, and detail-oriented with the ability to coordinate multiple activities simultaneously. The Marketing Specialist is a vibrant team player that is collaborative and customer service oriented. He/she is positive, results-oriented, eager to learn, develop and improve marketing content. The overriding markers of her/his behavior are creativity, collaboration, design, delivery, communication, and analytics.

Preferably this person will have experience with social and digital media advertising, graphic design, and/or video editing. A highly successful Marketing Specialist will take stewardship of marketing campaigns/branding and actively create systems to maximize effectiveness and lead capture. This individual will track the results and offer suggestions for improvement.

Responsibilities

What will you do?

• Digital Social Media Strategy Development Delivery: Design, develop, and distribute digital and social media content
• Document annual The Charlie Brown Group social media strategy to increase “mindshare” and drive lead generation
• Leverage strategic content
• Research prospect profiles demographics
• Develop post creative content to LinkedIn, Facebook, Instagram YouTube Channel
• NOTE: Videography and video editing
• Develop Ad campaigns for Facebook (Yelp. Google Ad Words other SEO platforms as needed)
• Analytics: Monitor the social media results (impressions, likes, leads, etc.), costs ROI from multiple ad campaigns, and marketing lead generation streams simultaneously
• Adjust messaging to increase lead generation
• Achieve marketing/mindshare/market presence goals

The Charlie Brown Group Facebook, Instagram, YouTube LinkedIn Page Administration

• Maintain Sites: Create content, post, and monitor analytics

36 Touch Program: Work with Director of Lead Generation to develop content

• Create email content graphics including seasonal material
• Create Quarterly call scripts (ISAs execute calls)
• Create Monthly Newsletter
• Event Planning and Execution with Director of Lead Generation

Client Testimonials:

• Leverage client testimonials on social media platforms (Google, Yelp, Zillow)
• Respond to reviews to promote/increase positive brand image on social media platforms

Branding Advertising Compliance

• Develop, maintain, and continually revise branding style guides: TCBG logos, colors, fonts, email banners, business cards, building, and directional signs
• Order business cards, order and manage changes to email banners
• Ensure brand continuity across website, social media platforms, business cards, listing and buyer presentations, flyers, digital and print media
• Ensure that TCBG advertising and branding is following state and market center regulations
• Compile and maintain a list of Market Center Business Professional codes

Print Ads, Direct Mail Campaigns Presentations: Work with Director of Lead Generation

• Manage and execute print advertising campaigns (NOT METS)
• Produce marketing materials (Magazines, postcards)Order Mailouts
• Maintain Listing and Buyer Presentation materials (with current marketing stats, domination graphs, etc.)
• Monitor costs and evaluate the effectiveness
• Work with the Director of Lead Generation to mail out “golden letters” and help grow business

Marketing Analytics:

• Monitor, compile and report costs and results of all marketing campaigns
• Evaluate effectiveness and identify improvement opportunities

Essential duties and responsibilities

• Execute all aspects of marketing – social media, digital and print
• Monitor marketing results and ROI
• Identify and implement improvements
• Eventually manage a team of people to accomplish the goals of the team

Qualifications

Education/Experience

• Bachelor’s degree or equivalent training/experience (Marketing, Advertising, Mass Communication, or related field)

Other Requirements and Reimbursements

• Maintain a Texas Drivers License in good standing
• Always maintain a sharp, professional appearance and demeanor
• Willing to cooperate with drug testing
• Maintain a tidy workstation and contribute to a clean professional office appearance
• Provide and maintain a reliable automobile appropriate for travel to work, training sessions, and company activities
• Sphere list: Deliver to The Charlie Brown Group a list of 100 minimum people in your sphere. (Includes name, email address, mobile phone number, mailing address) by your 5th day of employment. This list will be added to The Charlie Brown Group databank

Compensation

• Base Annual Salary to be determined based on experience

Compensation
$40,000 - $50,000
About The Charlie Brown Realty Group

The Charlie Brown Realty Group is one of the top producing teams in the DFW area. We are consistently #1 in units sold and #2 in GCI in our Market Center. We foster an education-based, technology-driven culture that rewards self-starters. With drive, trust, cutting-edge technology and constantly improving systems, the TCB Group will help an amazing number of people around the world with their real estate needs, while always contributing to our community from our blessings. Our team of highly focused professionals will consistently deliver our value to each community we serve, skillfully negotiating and carefully servicing every aspect of each transaction to produce the best possible results (best price, fewest days on market, and least amount of hassle) for our clients.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Schedule:

• 8 hour shift

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person