Paid Search (PPC) Campaign Specialist

The Barnes Firm is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing programs for The Barnes Firm. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving the firms’ paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

This position is 100% on site in Buffalo, NY.

Applicants must have at least one year of experience using Google Ads in a professional setting.

Responsibilities

· Planning, setting up and managing multiple PPC campaigns (search ads, display, remarketing campaigns) driving conversions, leads, and improved ROI.

· Optimizing copy and landing pages for search engine marketing.

· Monitoring bidding strategies and budgets.

· Performing ongoing keyword discovery, expansion, and optimization.

· Tracking, analyzing, and reporting results on campaign performance.

· Collecting and analyzing data to identify trends and insights to achieve maximum ROI in paid search campaigns.

· Engaging and collaborating with internal marketing team to align efforts across multiple marketing channels.

· Maintaining a high level of knowledge and expertise with industry updates and news.

Requirements

· Must have at least 1 year of experience using Google Ads including Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.

· Experience using Google Analytics, Google Tag Manager, and Microsoft Office

· Preferred experience in B2C marketing

· Strong project management skills

· Excellent communication skills

· Strong attention to detail

· Highly organized

Job Type: Full-time

Pay: Up to $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Buffalo, NY 14202: Relocate before starting work (Required)

Work Location: In person