The Digital Marketing Team Lead is a leadership role responsible for implementing and overseeing the digital marketing strategy for an organization. This role involves leading a team of digital marketing professionals, driving online presence, customer acquisition and retention, and revenue growth through various digital channels. This role involves collaborating with cross-functional teams to align marketing efforts with the organization's broader goals. They will hire, train, coach, and mentor a best-in-class team to ensure the business outperforms its competitors and exceeds its goals. 

Key Responsibilities:

Responsible for owning the articulation and management of the TGI Friday’s Digital Guest Experience and Strategy, Channel Optimization to Drive Sales & Traffic, and Performance Data & Analysis.

1. Team Management:

• Lead and mentor a team of digital specialists.
• Foster a culture of innovation, collaboration, and continuous improvement within the digital team.

2. Digital Strategy Execution:

• Flawlessly execute our digital strategy.
• Execute digital transformation initiatives across the organization, ensuring that digital capabilities are integrated into every aspect of the business.
• Execute agile methodologies and digital best practices to streamline processes and improve efficiency.
• Own the management, execution, and growth of our DSP business (e.g., Uber Eats, etc.)

3. Email Campaigns:

• Support the execution of our email strategy, marketing campaigns, including segmentation, automation, and performance tracking.

4. Performance Analysis

• Oversee management of marketing performance analytics including digital advertising, email marketing, social media, and website analytics.

5. Cross-Functional Collaboration:

• Collaborate with cross-functional teams to align digital marketing executions with the organization's broader sales and traffic objectives, product development, and customer service.

6. Technology Stack Support:

• Oversee management of digital tools, platforms, and technologies.

7. Search Engine Optimization (SEO):

• Develop and implement SEO strategies to improve organic search rankings, website visibility, and traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization and improved rankings.

8. User Experience:

• Collaborate with web specialists and design teams to optimize the user experience and website performance.

9. Compliance:

• Ensure compliance with digital marketing regulations and data privacy laws, such as GDPR and CCPA.

10. E-commerce and Online Sales:

• Oversee online sales channels, payment gateways, and customer acquisition and retention.
• Monitor online sales performance and identify opportunities for growth.

QUALIFICATION REQUIREMENTS

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
• Proven experience in digital marketing, with at least 7 years in leadership roles.
• Excellent leadership and team management skills.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, SEO tools, and marketing automation systems.
• Data-driven decision-making skills and experience with analytics tools like Google Analytics.
• Strong understanding of SEO, content marketing, social media marketing, and email marketing.
• Excellent communication and presentation skills.

DISCLAIMER: THE CONTENT WITHIN THIS DOCUMENT REPRESENTS THE ROLE OF A TGI FRIDAYS INC. EMPLOYEE. FRANCHISEES MAY INCLUDE DIFFERENT OR ADDITIONAL REQUIREMENTS. PLEASE VERIFY ACTUAL REQUIREMENTS DURING THE INTERVIEW.