Overview

TFS HealthScience is excited to be expanding our Marketing and Communicationsteam and we are looking for an experienced, highly motivated Associate Director, Content Marketing who shares our vision of providing clinical research excellence. Our Marketing and Communications team is a highly experienced international group of professionals led by an industry expert.

We are a leading global mid-size Contract Research Organization (CRO) that partners with biotechnology and pharmaceutical companies throughout their entire clinical development journey. We combine the full-service capabilities and global reach of a large CRO with the flexibility and personal approach only a mid-size CRO can deliver.

Our cores values of Trust, Quality, Flexibility and Passion are what makes TFS Healthscience the successful company it is today. Our values shape our culture and work ethic. They reflect what we stand for and guide our organisation.

Together we make a difference. 

TFS HealthScience is looking for an Associate Director, Content Marketing home based in the United States. 

We look forward to receiving your application soon! 

The Associate Director, Content Marketing is pivotal in crafting and executing the content marketing strategy for TFS HealthScience. This role is responsible for developing and overseeing a dynamic content marketing program that effectively supports marketing initiatives and drives brand engagement and business growth globally. As a leader within the Marketing & Communications team, this role collaborates with cross-functional teams, manages the content marketing team, and reports to the Executive Director, Marketing & Communications. The Associate Director is expected to bring in-depth content marketing expertise, innovative approaches, and excellent leadership skills to enhance the content marketing efforts of TFS HealthScience.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with short- and long-term marketing goals
• Guide the content team in creating diverse content (blog posts, whitepapers, webinars, infographics) that draws in a qualified audience
• Ensure all website content is optimized for search engines, boosting visibility and web traffic
• Maintain consistent brand messaging across all content and PR initiatives, tailoring narratives for various channels and audiences
• Manage the PR strategy and content, including media outreach building relationships with journalists and influencers
• Oversee the content creation process, ensuring production of high-quality, engaging content
• Develop strategies to engage audiences across media platforms, leveraging content to build community and interaction
• Use data to evaluate content strategy effectiveness, making adjustments based on metrics and KPIs
• Work with marketing, sales, and product teams for cohesive messaging and alignment with business objectives
• Manage content distribution across various channels for maximum reach and impact
• Lead content communication in crises to maintain the company’s reputation
• Identify opportunities for content to drive revenue generation and lead generation

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field
• Minimum of 7 years’ experience in content marketing, preferably in pharma, biotech, or CRO
• Specific experience in the health science industry, understanding its unique challenges and opportunities
• Professional certifications in content marketing, digital marketing, SEO, or related fields preferred
• Deep understanding of digital marketing principles and how they integrate with content marketing
• Proven experience in developing and executing content strategies in a global, diverse organization

What can we offer you?

A great place to work where you will get the chance to push your career to the next level, global environment with global opportunities. You will also get the opportunity to be part of a team with highly intelligent, passionate experts from all over the world. TFS is a place for inspiration where we focus on the patients, saving lives and aiming to increase their quality of life by supporting our clients. 

TFS HealthScience collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details. 

TFS HealthScience does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.