The Director of Web Communications manages the TWU Web Team. This position is responsible for Content Management System (CMS); direction and governance of the University's website content in accordance with strategic objectives related to institutional reputation and brand positioning, constituency communications, student recruiting and other largely externally focused university communications. This position is responsible for the design, creation and maintenance of the appearance and functionality of the university's public website (), which represents TWU's virtual presence for engagement, information, and branding for both the university community and the general public. In addition, this position manages relationships with external vendors whose products and services are used for the maintenance and enhancement of the website. Work is performed under general supervision and performance is based on the effective operation of the administrative function. The performance evaluation is conducted through the performance evaluation system and in accordance with the University Polices & Procedures.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Vice President, Marketing and Communication

Supervises:Assistant Director Web Administration, Manager, Web Communications, Senior Web Design Specialist

ESSENTIAL DUTIES -May include, but not limited to the following:

• Supervises Web Team.
• Manages services and products provided by external vendors required to manage, maintain and enhance the university website.
• Develops information architecture of university website.
• Conceptualizes, designs and maintains the Texas Woman's University home pages for the Denton, Dallas, and Houston campuses.
• Conceptualizes, designs and maintains other key university web pages for the Denton, Dallas, and Houston Campuses, including those that support the chancellor's and other administrative initiatives, recruitment and retention activities, the university events calendar, board of regents web pages and general information pages.
• Manages configuration for university site analytics (Google Analytics) and analyzes data on the website usage and traffic patterns.
• Monitors the site to ensure compliance with all state and federal regulations, local policies and copyright issues.
• Ensures accessibility standards are maintained and serves as the university contact for EIR process and guidelines.
• Oversees standards for search engine optimization (SEO).
• Maintains standards for WCAG 2.x AA (Section 508) compliance.
• Provides guidance to university departments on best practices for their websites and social media.
• Works on call 24/7 to publish emergency messages on university websites.
• Reviews user email about the website, and either responds to or refers email as indicated, ensuring that referred emails receive timely responses.
• Establishes job standards for subordinate staff and effectively evaluating staff under charge. The performance evaluation is conducted through the performance evaluation system and in accordance with the University Policies & Procedures.

ADDITIONAL DUTIES

• Performs other duties as requested.

REQUIREMENT

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. Work is normally performed in a typical interior work environment.

SAFETY

TWU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources and Risk Management within 24 hours of the incident.

Bachelor's degree in web development, web engineering, communications, marketing, multimedia or related field required. Master's preferred. Ten years' experience and demonstrated proficiency in a position requiring comparable skills and work performance.

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.

KNOWLEDGE, SKILLS, AND ABILITIES - The following are essential:

• Knowledge of web development environments (PHP, ASP, ASP.net), web server management (Apache, Tomcat, IIS), and database-driven systems (MySQL).
• Knowledge of web content management systems (Terminalfour, DNN).
• Knowledge of HTML5, CSS3, JavaScript.
• Knowledge of graphic/web design principles.
• Ability to write and edit website copy with an emphasis on marketing communication.
• Ability to create graphics and edit photos for use on websites.
• Working knowledge of Photoshop, Illustrator, or other comparable graphics applications.
• Knowledge of search engine optimization (SEO) techniques.
• Knowledge of website accessibility (Section 508/WCAG 2.x AA standards).
• Knowledge of website performance techniques.
• Knowledge of Google Analytics (Universal Analytics, GA4).
• Knowledge of Siteimprove or comparable website monitoring tool.
• Ability to multi-task and meet deadlines.
• Ability to communicate and work with diverse individuals.
• Ability to work either in a team environment or independently.
• Ability to take direction.
• Ability to prioritize and organize work effectively.
• Ability to establish and maintain effective work relationships with students, faculty, staff, and the public.
• Ability to communicate effectively orally, by phone, email, text, in person, and in writing.
• Ability to represent the department and University in a friendly, courteous, and professional manner.
• Ability to use a personal computer and other office equipment, including university related software and email.

PHYSICAL DEMANDS

The physical demands described in the Essential Duties and below are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

The employee may be required to travel.