Purpose of Your Job Position

The primary purpose of the Director of Marketing is to screen residents in both the acute and community setting. Perform on-site clinical and financial assessments to determine appropriateness of admission. Work with residents/families on the front end of the admission process to ensure an efficient admission process and to ensure compliance with all current applicable federal, state, and local standards, guidelines, and regulations, admission policies and procedures, and as directed by the President/CEO, Director of Operations, Administrator and Director of Nursing.

Delegation of Authority

As the Director of Marketing, you are delegated the authority, responsibility, and accountability necessary for carrying out your assigned duties.

Job Functions

Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if work is similar, related, or is an essential function of the position.

Nature and Scope

The Director of Marketing reports to the Director of Nursing, Administrator, President/CEO and Director of Operations.

The Director of Marketing is responsible for all public relations/special events, marketing and admission screening for the facility.

The Director of Marketing will conduct all duties in compliance with the Facility’s Corporate Compliance-Code of Conduct, Federal, State and local rules, laws, ordnances, and regulations at all times.

Duties and Responsibilities

Public Relations/Special Events

Plans and develops marketing and promotional material for the facility. These shall include, but are not limited to, fliers, brochures, fact sheets, bios, and newsletters

Establishes and maintains effective, positive relationships with hospital case workers, assisted living facilities and other healthcare organizations and professionals.

Establishes relationships and maintains direct contact with various clubs organizations, and Senior Citizen Groups.

Recommends and implements initiatives that manage target audiences’ perception of the facility.

Coordinates special events for the facility and community with strict adherence to the facility’s Corporate Compliance-Code of Conduct policies. Assists Department Heads and staff with the promotion and coordination of any event with which they may need assistance.

Complete Annual performance evaluations on your staff in a timely manner.

Complete Annual Competencies test upon hire and annually for all your staff.

Provides presentations, speeches and public appearances as needed and as authorized.

Marketing Duties

Develops and coordinates the implementation of a marketing strategy for resident and facility services, census development and image enhancement (Strategic Marketing Plan)

Maintain data on census (inquiries, admissions, discharges, and referral sources).

Maintains data on customer service satisfaction

Attends weekly PPS Meetings

Provides charts, graphs, and data on marketing analysis and census development to the Administrator as needed.

Attends monthly Quality Assurance (QA)

Actively participates in QAPI initiatives and committees.

Utilizes other marketing mediums (brand marketing, marketing materials, etc.) as needed when funding is available.

Admissions

Responsible for all census development.

Ensures compliance with Facility Admission Policies

Acts as liaison between facility and resident/family members during pre-admission and admission processes. Upon admission, refers residents/family members to appropriate Department Heads depending on their specific needs.

Handles tours, admission screenings and initial inquires.

Works with the Director of Nursing to ensure that all admissions are screened thoroughly and adequately prior to admission. No resident is admitted to the facility without the expressed authorization of the Director of Nursing and/or Director of Operations.

Ensures all high cost medications and/or special equipment required by the resident is identified and approved by the Director of Nursing and/or The Director of Operations prior the acceptance of the admission.

Ensure all appropriate documentation is obtained from the previous setting to include, but not limited to, the 3008, and PASRR form prior to admission.

Completes admission paperwork with the responsible party, family member, power of attorney, legal guardian and/or resident upon admission.

Ensures that the admission packet is accurate and is compliance with state, federal, and local rules, laws and regulations.

Ensures that the admission packet is completed in a timely manner (within 24 hours of admission) and all forms are presented in a neat and organized manner

Resident Rights

Treats all residents/family member with dignity and respect.

Upholds residents rights

Maintains confidentiality of all resident information and maintains strict compliance with HIPAA/HITECH and confidentiality regulations at all times.

Ensures compliance with EEOC and ADA to prevent discrimination.

Educational Requirements

A Bachelor’s Degree preferably in Marketing, Business Administration, or health related field.

A Master’s degree in the above is preferred.

Experience and Additional Requirements:

Minimum of five (5) years experience in marketing or admissions in a long term care facility.

Must not be excluded from participation in Medicare or Medicaid programs.

Must possess and maintain an “Eligible” AHCA Background screening.

Must have a current and valid Drive License

Must have Auto Insurance in amounts required by Florida law.

Must have reliable transportation

Position Knowledge, Skills, and Abilities

Ability to read, write, speak, and understand the English language.

Ability to make independent decisions when circumstances warrant such action.

Ability to deal tactfully with personnel, residents, family member/representatives, visitors, government agencies/personnel, and the general public.

Knowledge of reimbursement regulations.

Knowledge of Medicare and Medicaid.

Knowledge of rules, regulations, and guidelines pertaining to Long Term Care Facilities.

Ability to work harmoniously with supervisors and coworkers.

Ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies and procedures, etc., necessary for accomplishing job functions.

Possess the skills and ability to handle residents, family members/representatives, and visitors with patience and tact based on whatever maturity level at which they are currently functioning.

Possess effective skills in use of computer systems, applications and other office equipment.

Ability to effectively communicate policies, procedures, regulations, reports, etc., to personnel, residents, family member/representatives, visitors, and government agencies/personnel.

Must not pose a direct threat to the health, safety, or well- being of individuals in the workplace.

Physical and Sensory Requirements

(With or Without the Aid of Mechanical Devices)

Must be able to move intermittently throughout the workday.

Must be able to drive.

Must be able to cope with mental and emotional stress of the position.

Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately, so that the requirements of the position can be fully met.

Must function independently, have flexibility, personal integrity, and the ability to work effectively with residents, families, personnel, the community, professionals, paraprofessional, and support agencies.

Must be able to relate to and work with ill, disabled, elderly, emotionally upset, and at times, hostile people both internally and externally.

Must be free of communicable diseases as outlined in facility Infection Control Policies.

Must be able to assist in the evacuation of residents or to shelter in place during emergency situations.