POSITION SUMMARY:

The purpose of this position is to act as a representative between the Company and referral sources, promoting effective communication and program adaptation to meet the needs of the community. The Marketing Liaison educates referral sources and the community about the Company and its services. This position functions as the Company's representative for community events, health fairs and recruitment activities.

ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

• Responsible for a designated geographical territory and maintaining accounts within that territory

• Achievement of an established individual monthly sales quota for which all Marketing Liaisons will be held responsible

• Work closely with Company staff to help coordinate needed services for clients

• Attract and maintain business relationships in the health care industry

• Coordinate and participate in community events, i.e. recruitment functions, career days, etc. when needed

• Establish and maintain positive relationships with referral sources

• Work closely with assigned offices to achieve proposed company census and revenue objectives

• Visit and establish effective rapport with physicians, office staff, discharge planners and other referral sources

• Participate in external marketing including building relationships with referral sources

• Support marketing functions sponsored by the communities to engage in community networking, conducting physician visits and meeting with discharge planners

• Complete an on-site visit to the referring facility to review the physician orders, assess the patient's clinical needs and obtain clinical information once the referral is obtained as requested

• Maintain monthly budget for assigned service area

• Attend required meetings and in-services as requested

• Abide by all policies and procedures set forth by state and federal regulations

• Abide by all policies and procedures set forth by the Company

• Ensure protection of confidential information that is stored, handled, or maintained by following Company policies and procedures related to confidentiality and/or HIPAA regulations

• Other duties as assigned

Required Skills:

• Superior customer/sales service and knowledge

• Strong communication skills both written and verbal which includes active listening

• Works requires advance knowledge of the homecare industry, and other State/Federal regulatory changes

Required Work Experience:

• Minimum of one (1) year in Sales and Marketing preferably in healthcare

Licensing/Certification/Education Requirements:

• High School graduate

• Associate degree in Business or Health related field required; bachelor’s degree preferred

Other Requirements:

• Position may require unscheduled overtime, week-end work

• Must be willing and able to work flexible hours

• Travel required

• Must have reliable transportation

• Current State Drivers’ License

• Current Auto Liability Insurance according to Company Policy

Required Computer Software/Equipment Used:

• Advanced Microsoft Suite skills

• Demonstrate proficiency with EMR Software Applications

• Demonstrate knowledge and ability to use multiple computer programs

• Demonstrate proficiency with HRIS System

• Standard Office Equipment

• Computer

Physical Requirements:

• Frequent lifting of objects up to 30 pounds

• Subject to standing, walking, sitting, bending, reaching, kneeling, pushing and pulling

• Work is typically performed in a standard office environment

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Safety Expectations:

• Working safely and follow safety rules

• Report unsafe working conditions and behaviors

• Take reasonable and prudent actions to prevent others from engaging in unsafe practices

Supervisory Responsibilities:

• Does not have direct supervisory responsibilities

• Occasionally needs manager’s direction due to extraordinary circumstances

COMPETENCIES:

Analytical Thinking: Able to gather and analyze data and reach appropriate conclusion; Solves problems in a timely manner.

Customer Service: Possesses good interpersonal skills while dealing with emotional or difficult situations; Responds promptly to customer’s needs.

Accountability: Accepts responsibility for own decisions, actions and results; Able to maintain dependable behavior in times of crisis or complexity.

Attendance: Is consistently at work and on time; Ensures work responsibilities are covered; Arrives at meetings on time. Returns from lunch and breaks appropriately.

Communication: Speaks and writes clearly and persuasively; Listens and gets clarification.

Ethical Behavior: Upholds organizational values and abides by state and federal regulations; Maintains confidentiality of HIPAA information; Treats others with respect.

Initiative: Seeks increased responsibility; sets self-improvement goals linked to the organizational goals.

Job and Industry Knowledge: Demonstrates knowledge of the position and industry; Seeks additional information.

Productivity and Quality of Work: Maintains high level of performance while demonstrating commitment to accuracy and thoroughness.

Teamwork: Displays ease working with others; Contributes ideas and skills to team; Puts success of team above own interests.

I have reviewed and discussed the job description and I understand my job duties and responsibilities prior to signing this form. I certify that I can perform the essential functions and attest that I have the qualifications as outlined.

I further understand that future performance evaluations and merit increases to my pay are based on my ability to perform the duties and responsibilities outlined in the job description to the satisfaction of my immediate supervisor. I also have been explained my position on the company organizational chart and know who my immediate supervisor is.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of incumbents of this position.

Education

• High School or better

• Associates or better in Marketing
• Bachelors or better

Licenses & Certifications

• Automobile Insurance
• Driver License