Description:
Our client is looking for a Senior Tech Marketing Analyst to join the Email Product and Operations team. In this role, you will own the best practices, customer segmentation, testing implementation, campaign set up, and analysis of email, SMS, and push programs. You will have intimate knowledge of marketing database architecture and data processes and will oversee data loads/pulls and overall hygiene. In this role, you will work closely with CRM, brand, and tech leads on campaign strategy and execution.
Responsibilities
Owns best practices, customer segmentation, testing implementation, campaign execution, and analysis of email, SMS, and push programs
Has intimate knowledge of marketing database architecture and data processes
Manages implementation of new data integrations and APIs
Oversees design and implementation of new programs and technical solutions
Responsible for complex customer segmentation and buildout of customer journeys
Partners with CRM and brand leads on campaign strategy and roadmap
Responsible for requirement definition, UAT, and implementation of technical projects
Acts as a technical/strategic resource for cross-functional partners and team members
Key Qualifications
3 years of experience in email marketing campaign coordination/deployment, email best practices, customer segmentation, and database marketing
Comfortable working with large data sets with the ability to query, modify, and join data from different sources.
Strong ability to manage processes and ensure quality control
Strong technical ability using HTML, SQL, FTP tools, ETL tools. XSLT a plus.
Proficient in Salesforce Marketing Cloud software, including Email Studio, Journey Builder, and Interaction Studio
Facility with Excel and PowerPoint. Able to analyze results and create and present reports.
Project management ability working with IT, external vendors, and internal stakeholders
Ability to deal with ambiguity and a fast-paced changing environment
Well-organized, high attention to detail, deadline-oriented
Excellent written and verbal communication skills
Enjoys working with others as part of a team
BS/BA degree
Additional Skills & Qualifications:
Email operations and Product - building email campaigns in a tool.
Writing SQL for Data Lookups - Building campaign logic
Re-platforming experience is a plus.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.