Job Overview

Summary / Objective

The New Car Salesperson is directly responsible for selling new vehicles at dealership gross profit, volume, and customer satisfaction standards.

Essential Functions

• Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
• Writes complete sales orders and processes paperwork in accordance with dealership policies
• Maintains a follow-up system that encourages repeat business and contributes to customer satisfaction
• Maintains a prospect development system
• Conducts business in an ethical and professional manner
• Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
• Follows dealership procedure to obtain proper identification from customer prior to test drive
• Follows dealership sales process as directed by sales management. Demonstrate new vehicles and offer test drives to all prospects.
• Exhibits high level of commitment to customer satisfaction
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
• Keeps abreast of new products, features, and accessories and their benefits to customers
• Knows and understands equity and values and is able to explain depreciation to the customer
• Ensures the Sales Manager has an opportunity to meet each customer
• Turns 100 percent of closed deals to Finance and Insurance Manager, along with properly completed paperwork (insurance information, trade title, etc.)
• Prepares sold vehicles for customer delivery prior to customer arrival
• Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
• Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
• Schedules first service appointment
• Follows up on all post-delivery items, tag / title work, "we-owes," and special requests to be sure all customer expectations are met
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively
• Attends company meetings as required
• Maintains a professional business appearance as determined by dealership management in accordance with company policies
• Knows and understands the federal, state and local requirements which govern the company's business
• Coordinates with the Sales Manager to set sales quotas. Meets the profit margin goals for vehicle sales
• Greets customers promptly and is polite and friendly
• Consistently follows the outlined sales process
• Utilizes floor time effectively in meeting the customers' needs and soliciting sales
• Performs pre-delivery inspection and road test before delivery to customer
• Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty
• Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
• Conducts telephone transactions courteously and promptly
• Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
• Utilizes dealership sales control (CRM / DSM) system
• Has ability to communicate effectively with customers and according to their preferred method of communication, whether by phone, email, or in person and able to train other subordinates to do the same
• Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
• Directs customers to product information resources, including those available on the Internet
• Maintains an ongoing customer database to capture repeat business
• Attends product and sales training courses as determined by sales management and manufacturer
• Maintains required dealership certifications
• Sells, leases and delivers new vehicles
• Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
• Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average
• Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
• Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance
• Maintains reporting systems required by general management and the manufacturer
• Ensures that the work areas and customer waiting area are kept clean
• Follows all attendance and punctuality standards with adherences to timekeeping standards
• Follows the Code of Business Ethics and Conduct
• Understands and follows all work rules and procedures and follows lawful directions from Supervisors
• Upholds the company's non-disclosure and confidentiality policies and agreements
• Maintains a professional appearance for self and subordinates in accordance with company policy
• Attends pertinent training on request
• Assists with organizing and attends special events held at dealership or in the community
• Attends company meetings as required
• Other duties as assigned

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Requirements

Competencies

• Able to establish personal sales goals and implement a plan of action to achieve goals
• Ability to understand, keep abreast of, and comply with federal, state, and local regulations that impact retail automotive sales
• Computer proficiency
• Good communication skills both oral and written with the ability to effectively communicate via face-to-face, phone, or by other means of communication
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to process data and organize it for management analysis
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to understand and follow work rules and procedures
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
• Ability to interact well with others and be a positive influence on morale of department, dealership and organization

Supervisory Responsibility

None

Work Environment / Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Light Work- lifting no more than 20 pounds at a time and / or frequent lifting or carrying of objects weighing up to 10 pounds.

This position requires a good deal of walking or standing. 50 percent of the time, or greater, will stand and move throughout the dealership facility (lot, showroom, service department, offices) for most of the shift.

This position may include prolonged periods of sitting with some pushing and pulling of arm or leg controls.

This position requires climb, stoop, and kneel.

This position requires the ability to hear and talk.

This position requires the ability to have sufficient foot / hand / eye coordination to safely drive a vehicle

Will spend time out-doors, under varying climate conditions, subject to the elements, and may experience extreme heat and extreme cold and will also spend time indoors in air-conditioned areas.

During winter months, will assist in cleaning vehicles from snow, if applicable to the local climate.

Position Type / Expected Hours of Work

Schedule may vary from week to week depending on operational needs.

Works evenings, weekends, and holidays as required.

Required Education and Experience

No prior experience or training is required

High school diploma or general education degree (GED) or equivalent combination of education and experience

Preferred Education and Experience

One-year certificate from college or technical school; or three to six months related experience and / or training; or equivalent combination of education and experience

Associate's degree ( or equivalent from two-year College or technical school; or six months to one year related experience and / or training;

or equivalent combination of education and experience Additional Eligibility Qualifications (Certification / Licenses / Registrations)

• Valid Driver's License
• Driving Record the meets insurance requirements and company policy
• Current and active Sales License, in states where applicable

Last updated : 2024-05-20