Manages the day-to-day activities associate with our brand, social media, marketing, and sales collateral. Conducts sales, market, and competitive research & analysis to assist with brand strategy focused on growth and recognition. Works with the commercial team to develop/manage advertising campaigns, presentations, trade show/conventions, sales report management, data analysis and report generation using ERP and CRM platforms. 

ESSENTIAL FUNCTIONS:

• Develop, maintain, and manage content and communications for the company’s brand strategy:
  • Digital marketing, social media, advertising, and promotional literature/items
• Maintain and administer company’s CRM platform
  • Evaluate and configure CRM system to meet company objectives/demands, and interface with company’s ERP system
  • Provide technical support to end users, diagnosing and resolving problems
• Prepares sales & marketing reports by collecting, analyzing metrics, and summarizing the data on a monthly and as needed basis to support the commercial organization
• Develop and manage promotional content & campaigns for commercial team (Sales, Tech Service, & Marketing)
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instruction for use/promotion
  • Maintain centralized & shared database of content
• Provides market research, forecasts, competitive analysis, campaign results, and customer/market trends
• Maintain a directory and inventory of sales/marketing support materials & price schedules, ensuring all resources are current and accurate
• Plan, organize, and manage; events, meetings, customer visits, and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating activities
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas & tactics with the team
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Carry out other related tasks as required

RECOMMENDED EDUCATION AND EXPERIENCE:

The job requires a minimum of a bachelor’s degree in Marketing/Marketing Administration or equivalent and a minimum of 3-5 years in Marketing. (Direct Marketing, Marketing Administration, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the customer, Process Improvement, Initiative, Planning, Financial Skills). 

TRAVEL REQUIREMENTS:

Travel is required for this position.

WORK ENVIRONMENT:

 Work is carried out in an office environment with occasional work performed remotely. 

Job Type: Full-time

Pay: $60,000 - $70,000 per year. This position is bonus eligible.

Benefits, upon satisfaction of applicable eligibility requirements, include but are not limited to:

• 401(k) matching
• Employee Stock Purchase Plan
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance
• Pension

TCI is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.