Taco Bell is Hiring a Associate Copywriter Near Irvine, CA

Taco Bell is instituting a COVID-19 vaccination mandate for health and safety reasons. Effective January 3, 2022, Taco Bell requires that corporate employees are fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation as required by law.

Who is Taco Bell?

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves customizable tacos, burritos and quesadillas, among other craveable choices like the Crunchwrap Supreme® and Nacho Fries. Taco Bell offers a wide variety of plant-based menu items and was the first QSR brand to offer American Vegetarian Association (AVA)-certified menu items. 

Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through over 7,000 restaurants, as well as through its mobile and desktop touchpoints and via delivery ordering services. Internationally, Taco Bell has over 600 restaurants, with plans to add 2,000 more restaurants in the next decade. Much of Taco Bell’s everlasting appeal with its fans and legendary connection in lifestyle culture are rooted in cutting-edge, buzzy marketing campaigns. From helicoptering 10,000 Doritos Locos Tacos to residents of remote Bethel, Alaska, to selling out “The Bell Hotel”—a Taco Bell-themed resort hotel—in less than two minutes, the brand continues to push industry boundaries. 

Taco Bell is equally focused on creating a positive impact on the world in fresh ways through Food, People and Planet initiatives. One example is through supporting the Taco Bell Foundation, which encourages restaurant team members and fans to pursue their educational passions through programs such as the Live Más Scholarship. According to Harris Poll, Taco Bell has been named America’s Best Mexican-Food Restaurant for two back-to-back years and has been named “Most Innovative Company” by Fast Company and topped Entrepreneur’s “Franchise 500” list for two years in a row.

About the Job:

Taco Bell Creative, or TBC, is at the heart of the brand as our award-winning in-house creative team. Our renegade crew of artists, designers, copywriters and account managers live and breathe the Live Más ethos and are connected directly to the design, brand, and marketing work that Taco Bell delivers to the world. We strive for our fans to love tacos as much as we do and engage them with the brand in new, bold, and never-been-done-before ways.

The Associate Copywriter will be responsible for concepting, writing, and executing innovative materials for various projects. Creative output should consistently satisfy partners, clients', and the team's objectives and expectations. You’ll get first-hand exposure working with cross-functional teams to bring fully integrated, multi-channel campaigns to life. You will learn a wide array of marketing concepts, channels, and executions.

The Day-to-Day:

• Capture brand voice to be applied to a range of consumer touchpoints. Spanning from Social Media, Retail, Point of Purchase, OOH, Packaging, National Campaigns along with various other points of interest and experiences.
• Collaborate directly as a member of the copywriting team along with multiple art directors, designers, account, and project managers.
• Proofing layouts and copy to ensure that work is aligned with brand identity and that proper grammar/spelling is used.
• Stay ahead of new technology, emerging social media platforms, and competitive research trends within both the food and lifestyle brand categories.
• Have an inherent ability to tap into the Gen-Z tone-of-voice and deftly combine it with the Taco Bell ethos across messaging and future campaigns.
• Inspire fellow coworkers and embrace the challenge of coming up with new ways of thinking beyond the written word (real-world activations and more).

Is This You?

• Must be fully vaccinated against COVID-19, subject to reasonable accommodations. Proof of vaccination required.
• At least 2 years relevant industry experience preferred.
• BA or BS Degree in a related field preferred.
• Strategic thinking skills, with the ability to understand marketing strategies and business operations.
• Developing ability to present ideas effectively.
• An ability to manage your own time and workload with assistance from your project managers.
• Ability to listen and understand client feedback from internal critiques.
• A growing portfolio that demonstrates your copywriting depth and range.

Why Taco Bell?

We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!

Work-Hard, Play-Hard:

• Year-round Flex day Fridays
• Free snacks, drinks and bagel & donut Fridays
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash, Booster gas delivery
• Onsite gym with fitness classes
• 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
• Generous parental leave for all new parents and adoption assistance program
• Opportunity to taste test new products
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical and dental including prescription drug benefits and 100% preventive care
• Healthcare and dependent care flexible spending accounts
• Opportunities to support the Taco Bell Foundation’s educational initiatives and programs.
• Recognition based culture and unique, fun events year round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)

*Please note that some perks/amenities may not be available and/or may be modified at the Company’s sole discretion during the COVID-19 temporary work-from-home period.