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Position Summary:
The Product Marketing Manager will be responsible for owning and leading brand strategy, NPD and product life cycle management, portfolio & assortment strategy, packaging & merchandising displays, and primary & secondary research to help drive growth with retailers and consumers. This role will act as the product champion for a key category in the Company’s business. This role will define, lead and execute the development of programs and tactics to drive POS, meeting financial targets. The ideal candidate is a strategic marketer looking to build a product marketing function and own it fully. This role will collaborate with brand marketing for oversight into marketing tactical efforts and will be a critical role in developing a marketing strategy and plan.
This role reports to the Director of Marketing and Licensing and is responsible for supporting the Company’s assigned category. This role is a hybrid innovation, general management and product marketing strategy role.
Primary Responsibilities:
Required Qualifications:
Full Time
$121k-154k (estimate)
05/29/2024
06/15/2024
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.