Role Summary/Purpose:

This position will lead the omni-channel retail credit product marketing strategy and execution for the American Eagle Synchrony Credit Portfolio. Core responsibilities include new project innovation, project launch management, omni-channel marketing program design with a heavy focus in digital marketing, marketing program execution, financial projections, customer research, testing/targeting strategies, launch & post-implementation reporting. This position will involve direct client management at multiple levels of the partner organization.

This position is currently remote, where you’ll be work from home, but may be required to work in one of our offices in the future or occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities: 

• Partner with Portfolio Marketing Leader and GM to lead, develop, implement, and monitor dynamic annual growth plans.

• Establish and develop key relationships at senior levels of partner organization.

• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.

• Coordination of weekly client meetings and portfolio performance reviews.

• Optimize contractual marketing spend and pursue additional funds to meet growth goals.

• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.

• Develop personalized onboarding strategy

• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.

• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.

• Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of the Synchrony Financial planning cycle.

• Perform other duties and/or special projects as assigned

Qualifications/ Requirements: 

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 9 years of work experience.
  • 4 years of marketing experience to include:
  • 3 years project management experience with proven ability to handle multiple projects at once.
  • 3 years client management or retail card experience.
  • Ideal candidate would be required to work Eastern Time working hours to meet client business needs for business meetings, etc.
  • Ability to travel as needed (~20%)

Desired Characteristics:

• Prior experience in the retail industry

• Experience developing and delivering financial services products via digital channels.

• Proven expertise in the Microsoft Office suite – PowerPoint presentations, Excel spreadsheets.

• Collaborative style and approach with comfort working in a matrixed, decentralized structure.

• Outstanding communications, relationship building, influencing and collaboration skills.

• Strategic thinking with ability to develop and implement actionable plans to drive business results.

• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.

• Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Digital Marketing savvy with the ability to flex as the environment changes.

• Proven ability to partner and communicate effectively with all levels of the organization.

• Demonstrated project management skills.

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.