Swivl is a reflective tools company. We’re a passionate, distributed team of technologists, educators, and innovators committed to improving our education system to meet the needs of the present and the future. Over 75,000 schools use our award-winning tools and we are about to launch new product-category defining tools. We are a distributed team with offices in California and Kiev, Ukraine.

As a Marketing Team member, you will engage in the design thinking process (ideating, prototyping, testing, iterating) as we work toward building scalable and impactful results through marketing campaigns. Your success in this role will rely on the approach you take to complete each project you oversee. You will be measured on how you optimize outcomes, align results with Swivl’s goals and vision, and generate demand. This position will collaborate closely with both Marketing and Leadership teams, and report directly to the Director of Marketing.

What You’ll Do

Social Media Management

• Work with the Director of Marketing to define social media goals and create a strategy that tells the Swivl story across all social platforms
• Create copy and work with the Graphic Designer to develop videos and images to elevate the story
• Ensure our profiles remain up-to-date and use data to help refine and iterate your approach.
• Collaborate with Swivl’s Community Manager in responding to social media engagement and content

Public Relations Outreach

• Work closely with the Leadership Team to create and execute a strategy to share the Swivl story with a wider audience
• Measure the success of a campaign by comparing and analyzing results against the initial proposed goals and outcomes

Content Creation and Repurposing

• Work with Marketing Managers to identify gaps in Swivl’s content and work cross-departmentally to create content that highlights the impact of our tools and technology
• Repurpose and update existing content - blogs, case studies, podcasts, articles, and videos - to feature across social media
• Work closely with Swivl’s warehouse and the Marketing Managers to organize both internal and event shipments
• Participate in developing a “swag” strategy for employees and outside events
• Assist in compiling reports to track the impact of marketing campaigns. Analyze interpret data to distribute to the appropriate leadership teams
• Other duties as assigned

Who You Are

• 3-5 years of experience in Marketing
• Experienced in or passionate about public education
• Strong reflective skills e.g. self awareness, intuition, curiosity, and accountability
• Excellent written and verbal communication
• Proficient in the design thinking methodology (Define, Ideate, Prototype, Test, Iterate)
• Proficient at using AI as a thought partner to create content and strategies
• Experienced in Asana, Google Workspace, GA4, Sprout Social, Canva, and Figma

Extras

• Previous startup experience (bonus if EdTech!)
• Previous public relations experience