COMMUNITY NAME

The Fairfax

JOB OVERVIEW

At Sunrise, our Director of Sales & Marketing is responsible for overseeing and supervising the sales and marketing operations for the community. The Director Sales & Marketing will take the lead in assessing the local market and develop a marketing plan tailored to the community’s services. *Open to relocation to Virginia*

RESPONSIBILITIES & QUALIFICATIONS

 Responsibilities:- Studies the market and creates a dynamic, successful Marketing Plan- Develops the marketing and sales budget- Develops strategy for each prospect from initial inquiry through the final decision- Nurturing lead sources- Organizing strategic marketing events on site to promote the Sunrise Story- Builds customer focused relationships by advancing the opportunity through the sales process and gaining customer commitment- Strives to meet or exceed targeted occupancy and sales- Delivering other creative tactics to convert leads to move-ins- Training new team members as they gain experience on the Sunrise sales team- Reinforce the community’s brand reputation and achieve maximum occupancy goals- Demonstrates a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment- Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line- Overall management of the department, including but not limited to: recruiting, hiring, training, coaching, monitoring and disciplining Qualifications:- Batchelor's Degree preferred- Two (2) years supervisory/management experience to include hiring staff, coaching, performance management and daily operations supervision- Successful marketing and sales experience- Ability to leverage technology- Superlative communication and interpersonal skills- Demonstrate good judgement, time management, problem solving and decision making skills- Passion for seniors- Previous experience with health care admissions, or in an independent / assisted living setting, is preferred- Ability to identify and build relationships within the local area that drives business into the community- Ability to handle multiple priorities effectively- Proficiency in computer skills, Microsoft Office & the ability to learn new applications- Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations- Ability to work weekends, evenings and flexible hours