STILLWATER COUNTY

Job Description

CLASS TITLE: Library Marketing Coordinator

DEPARTMENT: Library

ACCOUNTABLE TO: Library Director

PRIMARY OBJECTIVE OF POSITION: Under general direction, performs professional and technical Library duties to increase visibility in the community. Work varies requiring independent judgment within prescribed standards and procedures.

JOB REQUIREMENTS

• Physical requirements include walking, climbing stairs, reaching, standing, bending, stooping, climbing ladders, and lifting up to 50#s (greater with assistance).
• Duties are performed in surroundings where undesirable physical conditions are minor and controllable.
• Must be able to capably operate computers, software applications, and other office equipment.
• Excellent interpersonal skills: Substantial and frequent contact with fellow employees and the public where tact, diplomacy, and effective speaking skills are necessary.
• Excellent writing and editing skills, with the ability to see the big picture while paying close attention to detail.
• Ability and desire to work collaboratively as a member of a team or to work independently or as part of a team, as well as the ability to take direction when required.
• Problem-solving abilities
• Must be well organized and enjoy the administrative challenges of working on a variety of projects simultaneously.
• Strong commitment to serve and support patrons, citizens, and staff.
• Must have flexibility that allows for adaptation to new processes or situations.
• Must possess a valid Montana Driver’s License.
• May need to work evenings and weekends.

MAJOR AREAS OF ACCOUNTABILITY AND PERFORMANCE:

• Communicates the value of the public library to the community by creating appealing and effective marketing materials that convey a distinctive, cohesive, and recognizable brand for the library, including flyers, social media posts, website features, and weekly email newsletters, and press releases.
• Cooperates with the Programs Coordinator to promote and increase awareness of library services and programs.
• May provide minor technology hardware and software maintenance for the Library, including devices for patron checkout.
• Expands community partnerships. 

CLASS TITLE: Library Marketing Coordinator (continued)

• May perform front desk and general circulation duties as appropriate: check-in, checkout, renewal of materials, library card sign-up, shelving, filing, and maintenance of Library appearance.
• May assist Patrons in-person, via the phone, and/or online with locating library materials, reader’s advisory, interlibrary loan, and new materials requests.
• May assist Patrons with the use of public access computers and electronic devices, such as computers, reading devices, tablets, and phones.
• May train Library users to search for information by following an appropriate inquiry process using books and /or electronics resources.
• May handle cash
• Works with the Director in carrying out Library policies and procedures.
• Assists other Library staff as needed.
• Performs other duties as assigned.

SUPERVISION – RESPONSIBILITY FOR WORK OF OTHERS: No supervisory responsibilities.

EDUCATION, TRAINING, AND EXPERIENCE REQUIREMENTS:

• Graduation from High School, or its equivalent, supplemented by course work in communication, marketing, or library science helpful; PLUS
• Demonstrated relevant work experience with social media platforms, adding website content, creating print marketing materials, and/or in a library.
• Proficiency with Microsoft Windows and Office applications, Google Suite applications, multiple social media platforms, WordPress, MailChimp, and graphic design programs, such as Canva. Video editing experience a plus.
• Shall obtain a Montana State Library Certification within three (3) years of employment and maintain such Certification throughout employment.

EXAMPLES OF PERFORMANCE CRITERIA AND QUALIFICATIONS:

• Follows policies and procedures for consistent Library operations.
• Establishes goals to move the Library forward.
• Evaluates marketing procedures and adjusts as necessary.
• Consistently develops and distributes Library marketing material online and throughout the county.

Reasonable accommodations may be made to enable individuals with disabilities to perform any non-essential job functions.

Written 1-29-24