Job Overview:

Key Responsibilities: Social Media Management:

● Develop and implement social media strategies to increase brand awareness, engagement, and followership.

● Create and curate engaging content, including posts, stories, and videos, that align with the brand's image and messaging.

● Monitor social media channels, respond to comments and messages, and engage with followers in a timely and professional manner.

● Analyze social media metrics and insights to optimize content performance and drive continuous improvement.

Content Creation:

● Capture high-quality photos and videos during events and other hotel/restaurant activities for use in social media posts, promotional materials, and marketing campaigns.

● Write compelling copy for social media captions, event invitations, promotional materials, and blog posts.

Community Engagement:

● Foster positive relationships with guests, clients, influencers, and industry partners through proactive communication and engagement on social media platforms.

● Identify and leverage opportunities for collaborations, partnerships, and sponsorships to enhance brand visibility and reach.

Develop Creative Promotional Packages:

● Brainstorm and develop innovative packages tailored to the target market and season.

● Create compelling promotional materials and advertisements.

Plan and Coordinate Promotional Events:

■ Special dining experiences

■ Holiday celebrations

■ Art Exhibits

■ Pop-up Shops

Event Coordination:

● Plan, coordinate, and execute a variety of events, including but not limited to weddings, corporate functions, parties, and promotional events.

● Collaborate with internal teams, external vendors, and clients to ensure seamless event execution from inception to completion.

● Manage event budgets, timelines, and logistics, including venue setup, catering, entertainment, and audiovisual requirements.

● Provide on-site support during events, ensuring guest satisfaction and addressing any issues or concerns that may arise.

Additional Tasks:

● Maintain accurate records of promotional activities, event budgets, and guest feedback.

● Conduct research to support sales and marketing initiatives as assigned.

● Serve as a support for the front desk team during busy periods or when additional staff is required.

●Gain insights into sales strategies, techniques, and best practices.

● Actively seek opportunities to contribute to sales efforts and provide support to the sales team.

Experience:

● 2 years in Social Media Management

● Prior experience in event or project management is strongly preferred

● Experience in the marketing field throughout the greater El Paso area is strongly preferred

Qualifications:

● Proven experience in social media management, preferably in the hospitality industry.

● Strong organizational and multitasking skills, with the ability to prioritize tasks and manage time effectively.

● Excellent written and verbal communication skills, with a keen eye for detail and creativity.

● Proficiency in social media analytics tools and platforms (e.g., Facebook Business Manager, Instagram Insights, Sprout Social, Canva).

● Experience in event planning and coordination, including budget management and vendor negotiations.

● Ability to work flexible hours, including evenings, weekends, and holidays, as needed.

● Passion for hospitality, customer service, and creating memorable experiences for guests.

Job Type: Part-time

Pay: $16.00 per hour

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• El Paso, TX 79901 (Required)

Ability to Relocate:

• El Paso, TX 79901: Relocate before starting work (Required)

Work Location: In person