ABOUT YOUR NEW ROLE

The Sporting News is seeking a Conversion Rate Optimization (CRO) Analyst to join its growing Affiliate team. In this role, you will use your analytics expertise to drive data-led performance marketing strategies, while also optimizing the key user conversion paths. Your experience provisioning insight from digital analytics platforms will be a key contribution to our Affiliate function, as you collaborate with colleagues across BI, Editorial, Product/Development, and SEO. The ideal candidate has demonstrated experience in an ecommerce analytics role and is familiar with the challenges presented by Affiliate conversion journeys.

This role reports into the VP, Business Intelligence, and can be done remotely, or based in Charlotte, NC or NYC.

HERE’S A BREAKDOWN OF WHAT YOU’LL (PRIMARILY) DO

• Own the reporting and analysis across Affiliate content and placements, with conversion rate as a key KPI
• Construct and manage Looker Studio dashboards for internal teams through GA /BigQuery data sources
• Synthesize internal reporting with external partner/brand conversion data to deliver end-to-end insight to the Affiliate teams
• Lead optimization efforts across our key commercial page templates and placements
• Direct testing strategy to determine the best means to drive conversions
• Work with local and global teams to manage most effective approach to surfacing multiple partnerships within a single territory as well as globally
• Collaborate with SEO colleagues and Editorial to develop Affiliate content strategies based on acquisition as well as conversion

DO YOU HAVE THESE ESSENTIALS?

• 3 years experience in CRO, ecommerce analytics, or digital analytics
• Experience analysing Affiliate conversion journeys across partner sites
• Google Analytics and Google Tag Manager advanced user, from both analysis and implementation perspective
• Experience using BigQuery and SQL, ideally working with GA data 
• Expertise with affiliate measurement platforms (e.g. Trackonomics, Impact, Partnerize)
• Experience using SEO as part of an Affiliate content and conversion strategy

NOT ESSENTIAL BUT GREAT IF YOU ALSO HAD

• Experience working in a CRO role across a global publisher Affiliate function
• Familiarity with SEO strategies and best practices
• Experience implementing tracking strategies for affiliate measurement platforms (e.g. Trackonomics, Impact, Partnerize)

BENEFITS INCLUDE

You’ll receive up to 15 days of paid annual leave (from the start), 10 paid sick days, and 10 paid holidays, affordable health benefits (dental and vision included), generous sick time package, competitive parental leave, short and long-term disability paid by the company, basic life term insurance and personal accident insurance paid by the company, 401(k) and flexible work environment. 

ABOUT SPORTING NEWS, THE COMPANY

The underlying ethos of Sporting News is positivity and passion for sports. To help drive those tenets, we have three core objectives:

1. Create the best media experience for sports fans. Wherever you are in the world, whatever device you choose, we want Sporting News to offer the best fan experience possible through the creation of quality, interesting content.
2. Develop a work experience that people want to be part of. We want to identify talented, motivated staff who work hard, enjoy their job, support their team… and have fun while doing it.
3. Build a fantastic, growing business. We want to deliver for our brand and our partners while achieving our commercial goals, ultimately using our scale for good.

At Sporting News, we celebrate the diversity of our employees and our leadership. Sporting News is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

ABOUT SPORTING NEWS, THE BRAND

One of the world’s most iconic sports brands, The Sporting News was founded in 1886 as a weekly U.S. newspaper. Later transitioning to a magazine, it became the dominant sports publication, acquiring nicknames like "The Nation's Oldest & Finest Sports Paper" and "The Bible of Baseball."

Sporting News is now a dynamic digital publisher offering a trusted perspective across multiple sports and topics all over the world. It features localized editions in the U.S., Canada, Mexico, U.K., Australia, India, Japan, Spain, and Argentina, with more territories and languages across the world.

TIMELESS & CRAFTED. No publisher has the heritage of The Sporting News (TSN). Established in 1886, it became the essential source for baseball and boxing content.

IMAGINATIVE & SCALABLE. Fast forward to today, TSN now covers all major sports worldwide with 15 local editions, leveraging a global network that understands local market nuance.

RELIABLE & RELATABLE. With a historic, trusted brand and unprecedented local media knowledge, TSN will be the leading international sports portal for right holders, gaming partners, advertisers, broadcasters ... and most importantly, fans.

Acquired by an international investment group in 2021 with deep sports, media and gaming experience, TSN is poised to become the first truly global digital sports media platform business.

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