Description

Company Overview:

A worldwide leader in endurance sports, Spartan is a high-growth, international organization that owns and operates mass-participation athletic events under the brands Spartan®, Tough Mudder®, Spartan Trail®, Hurricane Heat, and DEKA, and offers numerous related fitness, health, and nutrition services and products. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe to be possible. Together with its many subsidiaries and licensees, Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world's leading extreme wellness and endurance brand.

The Digital Marketing Manager (DMM) will be responsible for managing the communication and implementation of all Digital Media campaigns for the Spartan Brand. Objectives include, but are not limited to, driving race registrations, enhancing brand awareness, increasing shop revenue, and acquiring new leads, all within strong company standards and KPIs. The DMM is instrumental in driving the brand forward within the digital space.

Job Description:

Plan and implement comprehensive paid media strategies to support new user acquisition and retention via paid channels

Partner with BI & partner agency teams to lead the reporting across all paid media channels

Assist in the creation and activation of localized playbooks and assets

Maintain and ensure accuracy of data sets for key benchmarking and reporting documents

Lead and manage daily tasks related to optimization

Create measurement plans, setup & test tracking, lead QA process

Manage relationships with multiple external vendors/agencies

Qualifications

Qualifications:

4 years experience in performance marketing insights, optimization and activation. Candidates must have in platform paid channel experience and experience with leading analysis and optimization. 

Required Platform Experience: 

Paid Platforms: META, TIK TOK, Google Ads

Analytics Tools: GA4 or HEAP, Google Tag Manager

Spartan Race is an equal-opportunity employer. We value diversity and celebrate the uniqueness of every individual on our team. All employment decisions are based on merit, qualifications, and business needs. Spartan Race is committed to providing equal employment opportunities (EEO) to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.