Job Title/Position: Physician Liaison/Business Development

Reports To: Administrator

Analysis of Past and Current Marketing Data:

Marketing Plan:

7. Develops a marketing plan, identifying priorities and a reasonable timetable.

8. Implements marketing plan staying within established timetable.

9. Reviews and evaluates the marketing plan on an ongoing basis.

10. Is knowledgeable with respect to the agency’s admission criteria and keeps current with changes and updates therein.

11. Is knowledgeable with respect to all of the services that are offered by the agency and is able to communicate effectively with referral sources, patients and their families regarding the services offered.

12. Pre-screens clients referred by physicians for home care needs, eligibility, and homebound status, if appropriate.

13. Communicates client needs to physician, agency Clinical Supervisor, appropriate community resources, and follows up to ensure that assistance is rendered.

14. When necessary, Liaison with hospital / facility discharge planners and visits with patients in the hospital / facility, as requested, to assure a smooth transition from the hospital / facility to home.

15. Helps to facilitate referrals to another agency those patients who do not meet the agency’s admission criteria where appropriate (i.e., if our agency is not a preferred provider for the source of reimbursement).

16. Visits with physicians, discharge planners, and others to promote the services provided by the agency.

17. Assists the Patient Care Coordinator with the delivery, collection, and tracking of physician orders ensuring that the orders are obtained in a timely manner to adhere to regulatory requirements and to ensure the clinical record is ready for final claims to be processed within fourteen (14) days of a patient’s discharge.

18. Willingly functions as part of the healthcare team, demonstrating a positive attitude and support of the agency’s philosophy, mission, and goals.

19. Maintains comprehensive working knowledge of Southwest Florida Home Care, Inc. markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

20. Contributes to and promotes the positive image of the organization and maintains a commitment to professional growth and competence.

21. Remains compliant with agency policies as outlined in the human resource and compliance manuals.

Privacy:

21. Control operations and information to maintain sound privacy and security practices and prevent privacy or security breaches. If a privacy or security breach occurs, take corrective action and notify the agency’s Administrator.

I have read the above job description and have been given the opportunity to ask questions regarding position responsibilities. I understand that failure to comply with the responsibilities as outlined above may result in disciplinary action.

POSITION QUALIFICATIONS:

1. Must be a licensed nurse or medically-trained equivalent or previous related experience.

2. One year experience in sales required; experience in a health related field preferred.

3. Experience in working with professional and non-professional personnel and community representatives.

4. Ability to market aggressively and deal tactfully with customers and the community.

5. Knowledge of corporate business management.

6. Demonstrates excellent verbal and written communications, negotiation, and public relations skills.

7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

8. Holds a valid drivers’ license and maintains appropriate automobile insurance.