Description

PRIMARY PURPOSE OF JOB

Under general supervision of the Marketing Officer, this position is responsible for coordinating, reviewing, and supporting bank advertising projects and providing clear, concise, and truthful advertising in line with brand guidelines. This position also supports the creation of graphic design artwork and copywriting that meets the bank’s organizational needs both corporate and local.

EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS

• Southern Bank team members are a family, rooted in the communities we serve and working together to be the best in our industry, utilizing innovative ideas and strong products. The Southern Bank Patch illustrates these ideals.
• Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.

ESSENTIAL FUNCTIONS AND PERFORMANCE AREA

• Creates fresh, nimble, and compelling copy for internal and external communications that adheres to brand guidelines and accurately expresses the brand tone and voice;
• Review, revise, and refresh marketing materials for correct and easy-to-understand terminology and regularly ensures that content is relevant;
• Passion for copy creation and the ability to hit deadlines;
• Coordinates advertising projects, staying within established budgets, and maintaining accurate records;
• Conceptualizes, designs, edits and assists with requests for print and digital collateral for internal and external use while adhering to compliance and brand guidelines;
• Develops ideas, interviews subject matter experts, obtains approvals, and performs layout of publications, maintains the distribution lists, and works with staff as needed;
• Facilitates organic social media, content creation, content calendar and regular maintenance including community management;
• Interprets creative direction and project briefs into copy concepts;
• Proof copy for the business both grammar and style;
• Collaborates closely with all team members and agency partners from concept to final delivery; and

• Builds and manages relationships with staff and management.

Qualifications

The following specifications are general guidelines based on the minimum education and experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

KNOWLEDGE, SKILLS, AND ABILITIES

• Proficiency with Adobe Suite. Specifically Photoshop, Illustrator, and Indesign.
• Familiarity with financial institution products and services.

EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS

• Associate degree in marketing, business or consumer-related studies. Bachelor's degree preferred.
• Minimum of one year in banking, one year in public relations, or five years of marketing experience.
• Minimum of 2 years of experience as copywriter.
• Minimum of 2 years of experience with Adobe Creative Suite.
• Knowledge of SEO, lead generation, automation, and other tech driven strategies.
• Experience with social media and other advertising channels preferred.
• Experience working with financial services or other regulated fields.

CORE COMPETENCIES

Building Trust Interacting with others in a way that gives them confidence in ones intentions and those of the organization.

Customer Focus Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers and own organizations needs.

Contributing to Team Success - Actively participating as a member of a team to move the team toward the completion of goals.

Continuous Learning Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.

Engagement Readiness Demonstrating a willingness to commit to ones work and to invest ones time, talent, and best efforts in accomplishing organizational goals.

Initiating Action Taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive.

Managing Work (includes Time Management) Effectively managing ones time and resources to ensure that work is completed efficiently.