Job Description: Public Relations and Media Coordinator

Department: Marketing and Community Relations

Job Codes #: 2 Reports to: Creative Director & Brand Strategist

Summary

The Public Relations and Media Coordinator works in collaboration with other Marketing and Community Relations staff on marketing, PR and advertising-related brand activities. The PR and Media Coordinator will cultivate and manage relationships with media to effectively communicate SCRMC’s message with the goal of maintaining a positive public image. Supports the Marketing and Community Relations Department in telling the SCRMC story that reflect SCRMC’s vision of providing excellent care and service to become the healthcare provider and employer of choice for those in Laurel and the surrounding communities.

Job Components

Professional Responsibilities:

• Empower the Marketing and Community Relations staff to develop creative, engaging content
• Establish standardized consistent processes
• Collaborates with Administration and leaders across the organization
• Completes educational assignments timely and holds staff accountable for the same
• Understands regulatory standards and responsible for compliance within the department
• Demonstrates compassion and care when approaching patients and families
• Establishes collaborative working relationships among the team
• Participates in Quality Council and SCRMC Management Council
• Accountable for the established outcomes metrics of the department
• Assist in the creation, promotion and executive of five-star service and “red carpet” treatment for all patients, staff and community stakeholders.

Core Duties:

MEDIA RELATIONS

• Secure local, state, regional and national media coverage that enhances brand visibility and reputation while aligning with strategic objectives.
• Develop and implement media relations strategies that support the organization's goals and objectives.
• Cultivate and maintain relationships with journalists, editors, bloggers, and influencers across various media outlets.
• Proactively pitch story ideas, press releases, and other media materials to secure positive coverage.
• Respond to media inquiries promptly and professionally, serving as the primary point of contact for media relations.
• Monitor media coverage and sentiment, providing regular updates and reports to management.
• Organize and facilitate media interviews, press conferences, and other media events.
• Develop and maintain media lists, databases, and other resources to support media outreach efforts.
• Stay informed about industry trends, competitive landscape, and media developments to inform media strategies.
• Collaborate with other staff in Marketing and Community Relations to integrate media relations activities into broader communication initiatives.

PUBLIC RELATIONS

• Develop communication/marketing plans for organizational initiatives and projects as directed by the Creative Director and Brand Strategist; plans will have research, planning, implementation and measurement components.
• Write and disseminate engaging content across multiple channels to internal and external audiences such as blog articles; press releases; patient letters; and content for promotional material such as flyers, brochures, rack cards and more.
• Collaborate with across the organization with employees at all levels to ensure effective communication techniques and messaging are tailored appropriately according to audiences
• Support all PR/marketing efforts of the organization including planning and participation in SCRMC and SCRMC Foundation events
• Stay informed formed about industry trends, competitor activities, and emerging issues to inform communication strategies and opportunities.
• Assists in leveraging data and metrics to continuously improve SCRMC’s communication and marketing efforts.
• Model a growth and results-driven mindset by proactively measuring and reporting on progress against clear goals.

Essential Skill Competencies

• Ability to be forward thinking in a fast-paced, complex environment
• Exceptional written and oral communication skills; Associated Press Style writing
• Ability to develop and maintain relationships with local, state and national media outlets
• Proven success in a team environment and ability to serve as an individual contributor
• Strong organizational skills
• Data collection, review and analysis

Minimum Requirements:

Baccalaureate in Marketing, Public Relations or Related Degree

Experience with data collection and analysis

• Physical Demands:

During a normal shift, the incumbent will: